In 2025, User Generated Content (UGC) remains a strategic lever to enhance brand authenticity and maximize customer engagement. Skeepers, a marketing specialist with a strong B2C focus, has established itself as a key player by helping businesses mobilize their communities and amplify the voice of consumers through reviews, testimonials, and video content. To enrich its offering, Skeepers has acquired companies such as Mediatech-CX and MyFeelBack, thus solidifying its position in the field of satisfaction surveys and customer experience management.
However, brands looking to go beyond simple feedback collection are now seeking solutions capable of connecting these insights to business performance. UGC is essential, but it only represents part of the equation. Businesses need a more contextualized and actionable view, allowing them to analyze real customer expectations, identify strong trends, and activate precise action plans to continuously improve the customer experience.
It is in this context that Feedier positions itself as the leading alternative to Skeepers in 2025. Rather than stopping at the collection and dissemination of user-generated content, Feedier transforms these insights into strategic decisions, thanks to advanced artificial intelligence and in-depth analysis of weak signals. The goal is to enable CX, marketing, and product teams to detect hidden opportunities, better understand expectations, and take real-time actions to maximize impact on the business.
From UGC to Customer Intelligence: A Complementarity Toward Success
User Generated Content (UGC) is a powerful lever to enhance brand awareness and credibility. It helps build trust with consumers by showcasing authentic testimonials, customer reviews, and engaging visual content.
However, today’s companies are seeking an alternative to Skeepers or a solution that allows them to go beyond just collecting feedback. Gathering reviews and user content is a first step, but it is no longer enough to truly understand customer expectations or effectively optimize their experience. Brands now want to connect this feedback to business performance and automate analysis to detect weak signals in real-time.
This evolution is driven by several challenges:
- The proliferation of touchpoints: Between online reviews, social media, satisfaction surveys, and support tickets, customer feedback is fragmented and difficult to leverage centrally.
- The need for finer and contextual analysis: A simple satisfaction score or a positive review is not enough. Why is a customer dissatisfied? What are the recurring pain points? Brands need to detect and understand these signals to act effectively.
- The shift from reactive feedback management to a proactive and actionable approach: It is no longer enough to measure customer satisfaction; businesses must anticipate expectations, identify trends, and trigger corrective actions in real-time.
It is within this logic that many companies are seeking an alternative to Skeepers for a strategic and operational view of customer experience. Feedier meets this need by combining artificial intelligence, advanced segmentation, and automat
| Voice of the Customer Platform | Market Research | Feedier Platform | |
|---|---|---|---|
| What is the current level of my customer experience? | ⚫️ | 🟣 | |
| What are the key trends? | ⚫️ | 🟣 | |
| What actions should be taken? | ⚫️ | 🟣 | |
| What are the weak signals that will have an impact tomorrow? | 🟣 | ||
| How to take action and convince? | 🟣 | ||
| What is the impact of my CX actions? | 🟣 |
Feedier and Skeepers: Two Complementary Approaches for a Broader Vision
Once this feedback data is collected, how can we go further? How can we ensure that this feedback is not only centralized but also intelligently analyzed and transformed into concrete actions?
This is where Feedier stands out as a strategic alternative to Skeepers. Unlike platforms focused on collection, Feedier is designed for advanced analysis and actionable customer feedback.
A Customer Intelligence Platform Beyond Surveys
While Feedier includes an integrated survey module, its true strength lies in its ability to connect to all feedback sources. Online reviews, support tickets, social media, satisfaction surveys (including those generated through Skeepers): Feedier aggregates all of this data in one place, enabling richer and more contextualized analysis.
The goal is not just to collect feedback, but to fully leverage its potential through a 100% customer intelligence approach.
A Native AI Architecture to Turn Feedback into Actions
What sets Feedier apart from a solution like Skeepers is its technological DNA and native AI architecture:
- Advanced Text Analysis: Feedier leverages AI to detect weak signals, classify feedback, and identify emerging trends without manual intervention.
- Automated Action Plans: Rather than simply displaying a report, Feedier provides actionable recommendations and concrete steps that teams can directly implement.
- Interactive and Downloadable PDF Reports: Insights are not confined to a static dashboard. Feedier automatically generates detailed reports in just a few clicks, in downloadable PDF format, making it easier to share and collaborate across teams. These reports are enriched with visual analyses, helping align decisions quickly.
- Autopilot CX: An intelligence engine that automates feedback management and decision-making, thus freeing up time for teams.
With this proactive and data-driven approach, Feedier does not just measure satisfaction; it enables businesses to anticipate expectations and continuously optimize their customer experience.
Tailored Support to Ensure Project Success
Implementing a customer intelligence platform goes beyond simply installing a tool. At Feedier, each new project receives personalized support, provided by a technical project manager and a functional expert. Their role? To oversee integration, ensure proper platform adoption, and make sure that data is being utilized optimally.
This approach convinced MaFormation – Groupe La Poste, which was seeking a solution to structure and leverage feedback from multiple sources. Thanks to Feedier, the company was able to centralize its customer feedback, automate analysis, and improve its CX management.
“We are really very pleased with the responsiveness of the Feedier teams. This is a valuable asset that we definitely want to retain long-term.”
Chrystel Fedrie – Project Manager, Groupe La Poste – (Read the customer case)
Rather than just a feedback collection tool, Feedier is a true customer intelligence infrastructure, designed to help businesses extract maximum value from their feedback and take action accordingly.
From Insight to Action: AI Serving CX and Marketing Teams
Collecting feedback is one thing, but the real challenge is being able to leverage it effectively. Companies that rely solely on surveys or customer reviews often find themselves with a mass of data that is difficult to analyze and even harder to turn into actionable steps. This is where Feedier brings a radically different approach, enabling CX and marketing teams to save time while maximizing the impact of feedback.
Analysis That Goes Beyond Classic KPIs
Traditionally, companies focus on scores like NPS, CSAT, or CES, but these indicators alone are not enough to understand the “why” behind a score. Feedier goes further by cross-referencing feedback with business data, allowing companies to:
- Link a review or complaint to specific contexts (product, service, purchase channel, etc.).
- Prioritize the most impactful topics based on their frequency and their connection to business performance.
- Identify concrete optimization levers, rather than simply observing a general trend.
Automated Action Plans to Speed Up Decision-Making
Once the analysis is done, Feedier doesn’t stop at simple reporting. Thanks to Eureka AI, the platform:
- Generates specific recommendations for each team (customer service, product, marketing, etc.).
- Proposes automated corrective actions based on the analyzed feedback.
- Allows internal workflows to be triggered to ensure that insights don’t remain ignored.
The goal is clear: prevent feedback from turning into mere “interesting data” and ensure that it has a direct impact on the company’s strategy.
Seamless Collaboration Thanks to Interactive Reports
One of the major barriers to utilizing feedback is its dissemination across teams. Too often, the analysis is centralized and shared as static reports that don’t facilitate collaboration.
Feedier allows the export of smart, downloadable, and collaborative reports, integrating clear visualizations and directly actionable insights. These reports are not just descriptive: they include dynamic recommendations tailored to each business challenge.
Teams can thus quickly share their analyses, adjust strategies based on feedback, and track the impact of actions taken, without wasting time manually structuring their insights.
By putting AI at the service of analysis and action, Feedier enables businesses to move from passive listening to proactive management of customer experience. Where many solutions only measure satisfaction, Feedier turns feedback into a true performance lever by integrating into existing processes and automating decision-making.
Conclusion
Customer experience in 2025 is no longer just about collecting reviews and testimonials. While UGC and satisfaction surveys remain essential levers, businesses today need to go further: analyze, understand, and most importantly, act quickly on the feedback received.
Skeepers excels in managing and distributing UGC, but brands seeking a more strategic and operational alternative are turning to Feedier. By combining artificial intelligence, contextual analysis, and automation of actions, Feedier enables CX and marketing teams to move from a descriptive approach to proactive decision-making.
Where many platforms stop at collection, Feedier goes all the way to the execution of action plans: detecting weak signals, automatically generating recommendations, interactive reports, and seamless collaboration between teams. An approach that guarantees a direct impact on customer satisfaction, loyalty, and business performance.
Choosing Feedier means adopting a platform designed for action, capable of integrating with all existing tools, including Skeepers, and turning every piece of feedback into an opportunity for continuous improvement.
