No matter how good you think your workshop is, there is always something you can improve to make your next workshop even more productive and more pleasing! That’s why it’s very important to ask for the participants’ feedback.
Moderators often tend to ask the participants to give their feedback in person after the workshop, using questions like “So what did you think about this workshop?”. This question is hard to answer because on the one hand it’s open-ended and vague, on the other hand the participant will not be able to give their honest opinion as the moderator is standing right in front of them.
If you want real feedback that will allow you to improve your next workshop you must use a simple, safe and trustworthy method that promotes emotional and honest feedback and give people an option to lean back and reflect before they make a statement. In this tutorial we will show you how to collect valuable Feedback using highly-engaging and gamified forms that generate real insights, proper metrics and complete context.
The feedback form platform being used is Feedier, it is the 1st collaborative Feedback management platform that turns Feedback into action. Here are some examples of workshops where using Feedier can make a huge difference:
- Motivation and engagement
- Design thinking
- Using web-based resources and tools
- Developing brands communities
Step 1: Create your form
The first step is to create your Feedback form on Feedier. If you do not have an account yet, create it here in 20 seconds for free. Then, create the form from the Feedback forms page, select a name that suits your workshop like “Workshop feedback form”.
Ask the right questions
Start your form by measuring the participant’s satisfaction with the ratings. Here are some examples you can use :
- Organization of the workshop
- Style of presentation
- Presenter’s knowledge on the subject
- Usefulness of the content
Make sure not to use more than 6 ratings as they are what your participants will see first. This step should be quick and concise, otherwise the respondent will get bored and will not be motivated to continue. Questions – get insights
The most important part of the form is the Questions as they allow you to get valuable insights and precise idea on what worked well and what didn’t exactly blow the participants’ minds during the workshop. This is your chance to ask about all the parts and details of the event. Want to make your form fun and engaging? Here are our advice to you:
- Use logical conditions to ask the right question to the right participant.
- Use different types of questions : NPS, Yes/No questions, Image questions and avoid the text ones as much as possible.
- Limit to 10 questions.
- Use GIFs and nice descriptions to make the question interactive and clear
Here are some questions examples that you can use:
- How did you hear about our Workshop? ( Image question)
- How well did your participation help you improve your understanding of the subject discussed in the workshop? ( Rating slider)
- Overall, how do you feel about the workshop? (Smiley question)
- How likely is it that you would recommend our webinar to a friend or colleague? (Net Promoter Score)
Add context to your feedback
You need to know in which one of your workshops the respondent was present? You want to know their age or their education level? It is indeed very important to add context to the feedback. However, you need to make sure to not bulk up the form with tedious extra questions. An idea would be that the context question appears at the end of the form just like the image below.
Rewards – create loyalty
Want to thank your participants for the time they’ve spent helping you? Rewards are your best option. It’s a win-win because it will not only increase engagement and satisfaction but will also encourage the respondent to attend your next workshops. The reward doesn’t necessarily need to be material. Here are some ideas of rewards that you can add:
- An exclusive invitation to your next event
- A recorded summary of the workshop
- A gift card
- A coupon
- A donation
With Feedier you can configure the probability of the reward distribution as well as their number.
Push an action to end on a high note
Finally, add an action to end the form on a high note! The goal here is not to lead the participant to a dead-end when the form is over. In this tutorial, we will collect fresh testimonials from happy attendees.
Don’t forget to double check your form and to make sure that it includes everything that you wanted to ask about by reviewing it in the preview mode. This will also allow you to try out different answers without the data being recorded.
Step 2: Share your form
Your form is now ready to be shared ! Here’s how you can do it:
Share the form with the participants by either including the link in an email or posting it on your social media like you LinkedIn profile for example. If you have a ready-to-go database containing all of their emails, the easiest and the most effective thing to do is to schedule an email campaign. Click here to learn more about how you can do that with Feedier. Automation with Zapier is also possible if you use event software like Eventbrite.
You don’t have a digital database containing the emails of the participants? You don’t have a social media account where you everyone can access the link? No problem here! You can print out the QR code that leads directly to your form on flyers or cards that you give at the end of the workshop.
Use Feedier or any other QR code generator to download it and print it out!
Step 3: Analyze the results
Right after sharing your form, you will start receiving feedback. The best thing to do is to wait for a couple of days in order to collect as much data as possible which will make the statistics even more significant!
With Feedier, you can get specific and detailed data on every question you ask. All you have to do is click on “Insights” from your dashboard to get a report that summarizes all the feedback that you received. Here are some advanced resources to get the most out of the data you collected and take action:
This is just the beginning, when you collect your first answers, see the questions that were successful and iterate for your next event.
Need another tutorial about Feedback? Let us know in the comments!