Customer Service Email Response Templates: 3 Rules for a Powerful Boost Without Sounding Like a Robot

How many times have you caught yourself ignoring service emails just because they sounded too dead? Or too boring? Or plain lifeless?

Honestly speaking, I’ve lost count.

Customer service email response templates that read like a robot wrote them are a turn off for more people than one can think of.

This fact isn’t just applicable to customer service emails. Even a good email marketing campaign calls for personalization with customer service email response templates.

However, companies that take customer service emails seriously earn trust for their brand, bolster customer satisfaction, and boost sales, both online and offline.

But, what does taking customer service email response templates seriously mean here?

Does it mean you should personalize every single mail that you write to your customers?

Thankfully not!

It is about creating spot-on templates that suit your relevant set of customers like a charm. Speaking of how that can be made possible, this article will take you through exactly what you need to know.

What are Basic Customer Service Email Response Templates?

Starting off, an email template is a file consisting of text, images, and links to be sent to subscribers for various purposes that may vary from the need to need and organization to organization.

What is an email template

And moving to customer service, an email template designed for sending customer service responses or emails to assist customers in any way are known as customer service templates.

How Using Customer Service Email Response Templates Can Help Your Business?

As said in the section above, customer service email templates are those email templates that are sent directly to the customers.

This means that these templates are a way for your brand to communicate to the customer and so, your brand’s reputation rides on these.

1. Save Customer Support Time

Time saved is money saved. Customer service executives who’ve ever lost their time would know, it’s better to save time wherever and whenever possible.

And with a good customer service email template, you can do it with ease.

Take it like this. Having a lively customer service email response template for the frequently asked questions will save your customer service team a lot of time. They won’t have to type a new email to each of your customers. They won’t have to stall email responses.

All they’ll need to do is shoot the perfectly crafted email template for the respective queries.

Also, with a small customer base, this may seem unnecessary. When your business will grow, handling queries that will get you in sweat.

2. Maintain a Consistency of Solutions

Another great benefit of using customer service email templates is that they help maintain consistency.

For example, different customer service executives of your brand may receive the same query ten times a day. While in a natural case their solutions may sound different or vary to some extent, with the right template, consistency is assured.

This will keep your responses synced up and will save you and your customers a whole lotta headache.

3. Intelligent Customer Service Email Response Templates Can Directly Help You Sell More

While selling more may not be the main aim of your customer service emails, you can still do it with them.

When a customer comes to you with a problem that you may not have an immediate solution to, in case of cheaper products you can put forward a sweet proposal.

Let us take an example.

A customer complains to you about a product that they recently bought from you. Now, there can be two ways of dealing with this problem.

First, to hit the query right off of the bat with blunt words. This won’t get you any more sales but sure may hurt your brand’s reputation. However, the second route can be a polite one where you offer something and still make a sale.

Still, don’t get it? Have a look here.

Bad response example:

Bad customer email response example

Good response example:

Good customer email response example

You see the difference?

That’s where you can win or lose customers and more sales as well. So, keep this in mind and make sure your email templates are friendly and thought-through.

How Customer Service Email Response Templates Can Hurt Your Business?

Enough about how customer service email response templates can help you scale your business, here’s something for the other side of the coin i.e., how it can harm your business.

1. Not Filling the Blank Fields

Most email templates have a number of blank spaces that are to be filled up for personalizing the mail copy.

However, when these blank spaces are left blank, the whole agenda can adversely backfire.

Customers hate feigned empathy. As a customer of one service or the other, we can all relate to this. Who likes fake promises anyway?

Take this into consideration. Always make sure that the emails that your team sends never have any such blank spaces. An email starting with “Hi [CUSTOMER NAME]” will always be a turn-off.

2. Poor Grammar

Believe it or not, grammatical mistakes in your emails can be taken as a sign of non-professionalism and hence make you lose customers.

It’s quite simple when we look at it. One small typo that reached hundreds or thousands of your customers can ruin your brand’s reputation and can get you labeled as inexperienced.

Would you want that to happen to your brand? Obviously not! (Why would you?)

So, understand the need for keeping an eye on the grammatical mistakes that can pull down the potential of your otherwise brilliant email template.

3. Careless Employees

No matter how brilliant your customer email response templates are, as long as the sender isn’t active and aware, you can’t save yourself from fiascos.

For example, if your customer service executives are too lazy to actually help the customer out, that apathy will be evident and hence will cost you the customer.

To make sure this doesn’t happen, introduce guidelines and make sure you train your employees and monitor their performance efficiently.

Careless employees

If you avoid these problems, customer service email response templates will be more potent to help your brand grow.

How to Humanize your Responses and Collect Feedback?

Moving further, another thing that can pull your customer service processes’ efficiency down is robotic email copies.

Although we talked about writing good email templates.

In a section above, that isn’t all that it takes. It’s important for you to not sound like a robot in your emails. Customers in 2019 are tired of automated replies, and they are anyway evidently fake.

So pull your socks, here’s a list of some of the most common phrases that crowds have been using in customer service emails and need to give up on.

1. Thank you for being a valued customer/Your response is important to us

If there had to be a word to describe this one, it’d just be “lame”.

Reason is simple. It’s one of the least thoughtful and the most cliché customer service lines and we all can shake hands over that.

Solution would be to make it more personalized. For example, you can try saying,

Hi [CUSTOMER NAME]. Feel free to get back to us. Our team is always happy to help you. In the meantime, can we take 2 minutes for your time to get your feedback? Click here.

The first impression such phrases will induce in your customer’s mind will be of empathy and helpfulness, which matters a great deal.

2. I’m sorry you feel that way

The first and the last reason for this phrase joining the list is that it may come off as attacking to customers.

By saying “I’m sorry you feel that way,” we may be blaming the customer for feeling a certain way about the product. This can infuriate the customer and can make the conversation take an undesirable route.

A better alternative to this one would be saying something like the sample below:

“I’m sorry about that. Let me try to make it right.”

3. I understand you are frustrated but …

We as service executives hold no place to accuse a customer of being frustrated. Also, use of the word “but” here can sink the boat for you. Why?

Ask yourself. When do you use this word generally? What’s the basic use of this word?

Humanize email response templates


In most cases, it goes on like an excuse. An excuse for something else. And honestly, who wants excuses? Customers don’t.

They want their queries resolved.

So, keep this in mind, “but” is a dirty word.

4. I’m sorry for the inconvenience

We bet you are sorry for the inconvenience and as this is a polite phrase, it isn’t really terrible.

The problem, however, is that its excessive usage can make you sound like a robot. Nothing wrong, just the hardwired human brain that may judge most things coming its way.

So, beware. Save yourself from sounding like a robot.

How do You Communicate Effectively with Your Customers?

Here’s a bunch of tips that you can use for writing better customer service email response templates.

How to write a customer service email response

1. Personalize

Mentioned in the sections above as well, personalization is crucial for all customer service email response templates that are sent from your brand’s name.

This makes the customer feel better understood and empathized. It makes them comfortable and maintains their trust in your customer service processes.

So, if you already don’t, start using names in the emails that you send. Also, if you know their personal preferences regarding your product, it’d be great to talk about those too.

2. Be Nice

Sure you would hardly ever have a reason to lose your cool, it’s always going to be better if you are nice.

Whether the customers are complaining or appreciating, it’s your duty to thank them for reaching out to you. Reason?

Customer complaints work as feedback for your product. This widens the scope for improvement.

So, be nice and don’t lose customers for one minute’s worth of tiredness.

3. Use Visuals When Needed

While dealing with various types of customers, you may realize that not everything can be clearly explained in the text.

For times like these, it’d be better to use a video that can guide them through their problems.

For example, if a customer is having trouble understanding your product, an explainer video about the same can help them.

Also, uploading videos to emails may not be your best bet, upload them to the best video marketing platform for your business and then embed.

4. Link to Longer Textual Instructions

Writing long-a** emails to your customers for helping them may have a nice motive behind it, looking at the bigger picture, it can bug you bad.

The reason is simple. You may not always be able to contain every useful piece of information in your email.

For example, if you have an article published on your company blog about an issue that a customer is facing, you can simply provide a link to that blog instead of explaining everything in the email itself.

Some Killer Customer Service Email Template Examples that can Help You

For a further understanding of how exactly a customer service template can be made better.

1. Template for Responding to an Angry Customer

How to respond to an angry customer email template

Tip: After you receive an angry email from an angry customer, give yourself some time to calm your anger. That’s the best way of dealing with all kinds of customers.

2. Customer Complaint Response Email Template

Customer complaint responses email template

Just like you would take some time to calm yourself after an angry email, make sure you repeat the same therapy for these emails as well.

3. Customer Service Follow-up Email

Customer service follow-up email template

Understand that providing your customer a solution a part of your duty, not the whole of it. 

Customer service follow-up emails are essential and help evoke a sense of trust in the customer’s mind.

4. Technical Support Email Template

Technical support email template

Right before getting to trying to solve your customer’s problems, it’s good to clearly identify the issue. These type of emails can help you with that.

Feedback Survey Template for Customer Service

Great customer service email response templates are going out of your way to ensure a delightful experience for your customers.

While you (or your customer service rep) may have given your best to help a customer with a query and grievance, there may be areas where the process can be improved.

Often, a customer can help you identify such areas so that you can improve. After all, service offered to a customer is best judged by a customer, right?

This is just one of the many reasons which make collection of feedback an indispensable part of creating a delightful customer experience. Here are a few more:

  • Taking feedback makes the customer feel valued and more involved. 
  • Collecting and acting on customer feedback will help your brand build a loyal customer base.
  • Collecting customer feedback will help you make better, more data-driven business decisions that are aimed at making customers happier.

Bottom line, there is virtually no downside to collecting customer feedback. Instead, customer feedback can be used to create a better brand that customers will love.

In the case of customer service feedback, it is extremely easy to collect and the customers are usually enthusiastic about providing feedback on their service experience.

After a ticket has been closed, you can ask the customer for their feedback by sending them to a survey response form.

Creating a form, however, can be a tricky endeavor. 

Start by thinking about what exactly you want to know from your customers

For instance, for a technical product, you may want to find out if telephonic support is satisfactory or would the process be made more efficient with screen sharing.

Next, craft precise and straightforward questions. Make sure all (or most) question types are similar. 

Finally, ensure that the survey isn’t too long. Five to ten questions will, in most cases, get you the information you need, without irritating your customers.
Still confused? Check out this extremely detailed guide about creating customer surveys.

Now let’s deal with unhappy clients in your customer service email response templates.

How to Deal with a Complaint in Your Customer Service Email Response Templates?

What Is a Dissatisfied Customer?

First thing first, we are going to define what is an unhappy customer. As simple as it sounds, a dissatisfied customer is someone who is upset by your services or product. 

It could be the case that your product isn’t meeting its expectations, or a bad customer service experience. A delay in the delivery of a product that was expecting to come for its daughter’s birthday could also be the cause of its dissatisfaction.

Keep in mind that you’re talking to a real human behind the scene. No matter the tone of his voice, you must respect him and follow a thorough playbook. 

1. Firstly, Don’t Panic, Don’t Take It Personnally

The moment you first become aware of negative feedback is not the time to respond. Yes, you definitely need to act and you should do it quickly, but before jumping in, make sure you’re in the right mindset.

For many business owners, it’s very easy to take any criticism personally as it can feel like a personal attack. This is even more pronounced if the feedback is public – as an online review or post on your Facebook page.

Whatever you do though, keep the feedback in perspective and don’t take it to heart. Remember that it’s only one person’s experience and other people seeing this will understand that things can go wrong, even for the best businesses.

Once your head is in the right place, make your response your top priority for the day.

2. Respond Using the Same Channel You Received the Feedback

If you received the feedback from the unhappy customers via social media, your first response needs to be in that same channel.

Yes, this means it’s public, and no, you shouldn’t just delete it from your page or block the user!

Even if you know the unhappy customers, responding publicly is a great idea as it gives you an opportunity to demonstrate your business’ values and showcase your concern for customers. You should reply to the feedback and apologize unconditionally, while still showing others the best sides of your business. Remember that potential customers will be reading your response and forming opinions based on what you do when things go wrong.

3. Be Gracious, Apologetic and Keep Your Cool

This can be tricky so take a deep breath and think carefully about what you’re going to say. Even if the aggrieved customer seems to be making unfounded claims, don’t lash out, get personal or argue against their feedback. Remember, this is one of your customers!

How to respond to a complaint email?
You can even add a touch of “game” to your response

4. Decide If This Customer Is in Your Target Market

Sometimes complaints come from unhappy customers you never intended to serve. They might be complaining that you don’t have a certain feature, but you didn’t build your product for their use-case.

In these situations, you need to first decide whether this a customer you actually want to fight for. If not, follow the steps above but instead of inviting them back, suggest something else that might better suit their needs.

There are also some (rare) cases when customers are so abusive that you might decide you’d rather not have them as a customer.

You can also legitimately decide not to pander to these types of people and respond saying that your team is more important than serving a customer like them!

Explain the types of customers you like to help and the problem you solve.

They will either go away, or come crawling back to you.

5. Offer to Make Amends

If your business has genuinely ‘stuffed up’, you should offer to somehow compensate your customer.

While you can allude to this publically, we suggest that where possible, you contact the customer directly with some sort of offer to resolve their issue. You could also compensate them for having a bad experience (whether you think their grievances are legitimate or not).

6. Take Feedback Onboard

No, I don’t believe the customer is always right, but if you get a similar complaint several times, chances are you should do something about it.

If something is broken, you need to fix it!

Identify Angry Customers With Feedier Today
Identify Angry Customers With Feedier Today

So get your head out of the sand and work out what it would take to address the problem. Is it staff training, a change to your marketing, a new fit-out, an improved process, a different supplier, or what? Customer feedback is basically the best kind of market research you can get. Use it to your advantage.

7. Follow Up (Don’t Skip This!)

Once you’ve responded to the negative feedback, perhaps both publicly and privately, don’t let that end your efforts to turn this customer around.

Follow up customers

Schedule a call for a few days so that you can follow up properly (put it into your daily action list). Tell them how you’ve been thinking about them and wanted to check in with them. Let them know about the steps you’re taking. For example, that you held a team meeting to discuss their issue, or how you’ve put plans in place to build a new feature.

If their grievances weren’t something that would actually warrant any changes, explain why you’ve made that decision. Besides that, emphasize your concern for them and that you personally wanted to explain the situation to them so that they understood.

Taking this step is the one that is missed the most often, but it’s also the one that is most likely to win back the affections of your customer.

If the before unhappy customer is now happy with your business, you can use this opportunity to ask if they’d like to be part of a case study or testimonial.

8. Encourage Other Customer Feedback

Customer feedback is an incredibly valuable source of information that can help businesses improve on many levels. Some of the ways customer feedback can add value include;  

  • product development and improvements – eg. suggesting new features or changes
  • providing quality controls for customer service interactions – eg. identifying the need for further training or performance management
  • helping to bolster employee morale by providing positive customer feedback to all parts of the organization
  • customer communications – eg. becoming aware that customers don’t understand or know about certain features available to them
  • marketing content – eg ideas for blog articles, social media content and also getting closer to the exact language customers use to describe your product or service
  • social proof – eg identifying extremely satisfied customers and requesting testimonials, case studies or reviews.

Final words

Customer service email response templates is one of the most crucial parts of any business that wants to grow. Basically, the mode of welcoming, appreciating, communicating with, and helping customers.

But is everyone doing it right?

Well, even if they are, there’s always scope for betterment. Aiding to the same, this article tried to help everyone step-up their customer service email templates game without sounding like a robot.

Start collecting customer service feedback

Start your journey and improve the customer service experience today.

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