The Reasons Why Gamification Works

It seems that in the past few years every company that has an app or is looking into including one into their business strategy has only one word in mind – gamification. The competition for mobile user’s attention is high, and everyone is looking at gamification as the one quick and easy fix to improve […]

Practical guide for survey incentives

What if I could improve my survey response rate by offering an incentive? ? 100% response rate would be splendid. As a rule of thumb, anything above 10% response rates will yield meaningful data. But, what if your customers are simply not committed to provide you feedback? That’s where an survey incentive comes in.