The Reasons Why Gamification Works

It seems that in the past few years every company that has an app or is looking into including one into their business strategy has only one word in mind – gamification. The competition for mobile user’s attention is high, and everyone is looking at gamification as the one quick and easy fix to improve […]

Increase Your Response Rate With Survey Incentives

What if I could improve my response rate by offering a survey incentive? What if 100% of the customers would have filled my survey? That would be fantastic. As a rule of thumb, anything above 10% response rates will yield meaningful data. But, what if your customers are simply not committed to providing you feedback? […]