Your Online Customer Feedback Academy
Mastering and increasing customer loyalty is a crucial component of business success.
It is that X-factor that holds the power to convert one-time buyers into repeat customers.
The only problem is that there are no shortcuts and easy ways to inspire loyalty. Constant sales pitches and blatant self-promotion can take you only so far.
This is not to say you are powerless. Far from it— you can rely on a variety of tried and tested tactics.
But first, why would you care about customer loyalty?
So you are running your own webinar? Good call. But how do you measure the satisfaction and success of the event? Here comes our post-event survey.
Lucky you. We have done the homework for you.
Use this survey template. Take it. Steal it.
There is a multitude of use cases for webinars. For marketing, sales, onboarding customers, internal communications, or even a fully-remote conference that spans on several days.
If you’re serious about hosting great events, then you must get serious about measuring attendee satisfaction.
There are several ways to do it, and old-schoolers would probably opt-in for a manual “what did you think about our event?” email, attempting to gather qualitative data about a past event, moments after the event is over.
But you are not such a person.
In this customer-centric world, collecting user feedback is no longer a mere task in customer support team’s backlog.
It is the fundamental criteria to grow your company by understanding what the user wants and acting upon it.
Hence, the importance of user feedback cannot be undermined.
Imagine, you put a plethora of resources and man-hours in building your product. But your users are not using the product which makes you wonder where did you go wrong.
The answer is: your perception might not align with that of the users’. Hence, learning what your users really want becomes important.
User feedback facilitates that learning for you.
Well, there are multiple ways to collect feedback from your users. And it is important to collect feedback from multiple channels.
It is often said in marketing, every channel becomes redundant after some time. Same is applicable for user feedback as well.
So, what are the best ways to collect user feedback? Read on.
Soliciting customer feedback in a variety of ways has become ubiquitous across multiple industries. The last thing you want is not getting responses, or in a better way, suffering from survey fatigue.
Consumers don’t love taking surveys or providing feedback.
Even so, they definitely benefit from them with more than 90% of online shoppers turning to customer reviews before making a purchase.
Reviews help shoppers and potential customers assess your product or service before making the final commitment to buy, but it’s typically a bottom-of-funnel tactic that occurs when a customer has already done their research and is ready to purchase.
For top-of-funnel buyers—those people that are still researching companies and products—providing a comprehensive product or company information is essential, particularly for millennial buyers in the B2B space.
More than 70% of millennial B2B buyers get information from a vendor’s website before they ever reach out to a salesperson.
That’s why providing the right content is crucial.
But it’s not always easy to know what your audience wants—do they prefer videos? Webinars? DIY tutorials?
The only way to know is to ask.
You’re up for a ride? You have decided to take your customers onboard and write outstanding survey question?
You’re in the right place.
A survey is defined as a collection of questions asked from a given population to mathematically derive and relate the individual characteristics of the surveyed population.
Each individual client has distinct requirements. This is the root cause of the survey.
The companies gather the information from their users, customers and find out the individual ideas, thoughts, and feedback of their clients.
Surveys are the easiest mediums of direct communication with the public.
It is very essential for a smart progressing company to regularly organize a survey and collect data from the public, which is directly related to their daily work, products, and services.
Every company big or small has invested money and time for gaining profits. Surveys provide the finest means of input from existing or potential future customers.
No matter what you’re building or selling, your customers are most probably on social media. But how do you handle customer care?
There are a lot of ways and opportunities for finding your first customers on any social platform with the right approach.
However, with opportunities comes more responsibility.
Social media enabled any business to be open to the public – crystal clear.
And if anyone’s unhappy with the product or service delivered they will almost always share this experience with their friends, family, and acquaintances.
Where? On social media.
In a world of fierce competition, the ultimate difference between businesses that succeed and those that don’t is customer retention.
The problem is that many companies drive customers away with poor customer retention initiatives or even a complete lack of a customer retention strategy.
Taking into account that 80% of a company’s future revenue will come from just 20% of their existing customers, as was found by Gartner Group, failing to keep those customers around for the long-run can actually mean huge financial losses for businesses.
So, you got it. Your customer has made a purchase. Read on to see why a post purchase survey will help separate your e-commerce business from your competitors.
First, you already know the first rule in business: “the customer is always right.”
As a business owner, it’s important to always stay in touch with your customers to know what they want, what they like and what they’d like to change.
You want to get positive feedback when it’s there.
Even more important, get negative feedback in order to improve and make sure your customers are happy, and that mistakes won’t repeat themselves unnecessarily.
As an online business owner that can be tough to come by, since your friction with the customer is slim to none.
You can get thousands of transactions every day without even speaking to a single customer. Does it mean you don’t have to listen to your customers?
Let’s get this out of the way. There is no rule of
A good place to start is by establishing a baseline from general benchmarks and your own data. From there, begin noticing trends through your experiments. Find out what is working and improve from there.
What makes a good survey is an insightful feedback you receive that helps fuel your business growth.
The ultimate ingredient to make your business a successful venture is to understand what your customers want.
And what better way to gather such insightful data than online surveys?
Why would you want to ask for customer feedback?
You have delivered your best to your products and services. I also don’t doubt your in-depth knowledge, which makes you more knowledgeable about your products than anyone else.
Yet, do you know this in-depth knowledge is the ultimate blind-fold that makes you inefficient to improve?
Unless you live among the situations surrounded by critics that point out your shortcomings, you can’t even know your pitfalls, talking about improvement is far from reality. You don’t even realize the critical aspects that may help you advance from better to the best, or even fix your drawbacks.
This is what customer feedback does for you and your business.
Their knowledge may not be as deep as yours, but they will give you some practical insights into unthinkable ways to improve your products and services.
![How to Setup Your Post-Event Survey [Example with Livestorm]](https://feedier.com/blog/wp-content/uploads/2019/05/post-event-survey-868x454.jpg)
