How to use A/B Testing for Better Conversion and Engagement?

With the power of data in our hands, most companies are leaning towards a data-driven approach. This means that A/B testing should be the main activity that drives decision-making. What is the most popular way to test in digital marketing, and how can you use it to drive better results in your campaigns?

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How EuroVPS Uses Feedier to Refresh Its Customer Feedback Surveys

This article has been written by Tarek Mehio, head of Business Development at EuroVPS, and community manager at GrowthMentor. He recalls his experience with Feedier, explains how it fits into their current workflow and help them create better customer feedback surveys.

Without further ado, let’s dive into our article. Enjoy 😄

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How Society Socks Increases Its Customer Satisfaction Survey Response Rate

Society Socks is a men’s monthly sock subscription with a social cause. With every pair of socks sold, another pair is donated to charity. Society Socks designs new and unique socks every month to provide its subscribers with new and exclusive socks on a monthly basis.

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How to Turn Unhappy Customers Into Raving Fans

No-one likes to receive negative feedback, but like it or not, unfortunately all businesses will encounter unhappy customers from time-to-time. Whether this feedback comes from your online feedback collection system, email, a negative review, a social media post, a phone call, or it’s reported through one of your team members, negative feedback needs to be treated seriously and carefully.
The thing that separates an average business from a great one, is how they respond to unhappy customers. In fact, with a good process in place, customer focussed businesses can often succeed in turning unhappy customers into raving fans.

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