Feedback To Create a Customer-Centric Content Strategy

Why would you create a customer-centric content marketing strategy?

We are in a customer-centric market that demands we know and serve our customers better than the competition.

And while of course, every company wants to provide a product or service that serves their customers well, an Econsultancy study found that “only one in three consumers believe that their favorite company understands them.” That means, 60% of your customers feel as though you don’t know them and aren’t serving their needs at all.

If we’re going to change the statistics, and the way our customers feel, we need to listen to their feedback and support their needs at every touchpoint.

The What, Why And How Of Content Feedback

You’ve probably heard it all over the place – content is king. Getting content feedback is key to the success of your content marketing strategy.

While it may sound like a cliché, it’s been proven time and time again: content can make your company grow and attract new users, increase your traffic and convert those visitors into paid customers.

There’s only one problem – maintaining a blog and keeping your visitors interested isn’t all that easy. You may be thinking that you’re doing everything the right way, but visitors just aren’t engaging.

The best way to find out what they think – simply ask them, using a feedback survey.

8 Strategies To Increase Customer Loyalty

Mastering and increasing customer loyalty is a crucial component of business success. It is that X-factor that holds the power to convert one-time buyers into repeat customers.

The only problem is that there are no shortcuts and easy ways to inspire loyalty. Constant sales pitches and blatant self-promotion can take you only so far.

This is not to say you are powerless. Far from it— you can rely on a variety of tried and tested tactics.

But first, why would you care about customer loyalty?

How To 10X User Adoption With Customer Feedback

Product adoption is one of the most important aspects of your customer success strategy.

Yet, being responsible for the user adoption strategy is one, if not the most, toughest assignment you can have.

Particularly in the SaaS world, where early users can jump from one product to another so easily and swiftly, we want to find a way to keep our new users and avoid the leaky bucket.

6 Survey Questions To Gauge Your Customer Satisfaction

A question always nags at people, and so does a survey question.

I hear it all the time. Particularly in the SaaS (Software as a Service) space when it comes to improving onboarding and conversions, how do we measure customer satisfaction?

What are some examples of customer satisfaction survey questions?