How To Increase Customer Satisfaction in SaaS + 16 Quotes From Experts

We collected and decided to share 16 customer satisfaction quotes and best practices on it for you to see.

Why?

Because, in 2019, customer satisfaction still continues to take over the business world and gain its momentum.

More and more people realize how important it is to maintain great relationships with their client base and learn from this experience.

The Results Of Our Customer Success Survey 2019

Customer success and the customer experience as a whole has come into focus over the last 5 years.

According to Totango, in 2018, 42% of customer success teams were around longer than 3 years. Compare that with 77% of teams less than 3 years in 2015.

This is obviously good news for consumers who increasingly expect more out of companies they patronize.

And trends continue to show more adoption of customer success teams and metrics across SaaS, professional services and other growth stage companies.

Net Promoter Score Survey Explained

We hear it all the time, the Net Promoter Score Survey.

“What is your NPS score?”

Yes, one of the driving factors of any business, no matter how large or small, is customer satisfaction.

If your customers aren’t satisfied with your product or service or with how you’ve helped them, they’re not going to want to come bad.

But the harm of bad customer service doesn’t end with losing one customer. If that customer posts about their experience or tells family and friends about it, you could lose a good number of potential customers.

Thanks to social media, it’s easier than ever for a bad review to quickly get passed around.

This makes it vital that you understand customer satisfaction and make it a priority.

The Reasons Why Customer Feedback Is Important

Asking about the importance of customer feedback is like talking about toothbrush without toothpaste.

Yes.

Customer feedback is an important aspect of running a business that often gets overlooked.

With a primary vision in focus, it is easy to stray away from aligning your product offering with what your customers truly want. Resulting in an offering with a poor market fit that doesn’t truly solve a problem.

The best option to counter this is through obtaining quality and honest customer feedback – let’s explore this more in depth.

Feedback To Create a Customer-Centric Content Strategy

Why would you create a customer-centric content marketing strategy?

We are in a customer-centric market that demands we know and serve our customers better than the competition.

And while of course, every company wants to provide a product or service that serves their customers well, an Econsultancy study found that “only one in three consumers believe that their favorite company understands them.” That means, 60% of your customers feel as though you don’t know them and aren’t serving their needs at all.

If we’re going to change the statistics, and the way our customers feel, we need to listen to their feedback and support their needs at every touchpoint.

The What, Why And How Of Content Feedback

You’ve probably heard it all over the place – content is king. Getting content feedback is key to the success of your content marketing strategy.

While it may sound like a cliché, it’s been proven time and time again: content can make your company grow and attract new users, increase your traffic and convert those visitors into paid customers.

There’s only one problem – maintaining a blog and keeping your visitors interested isn’t all that easy. You may be thinking that you’re doing everything the right way, but visitors just aren’t engaging.

The best way to find out what they think – simply ask them, using a feedback survey.

8 Strategies To Increase Customer Loyalty

Mastering and increasing customer loyalty is a crucial component of business success. It is that X-factor that holds the power to convert one-time buyers into repeat customers.

The only problem is that there are no shortcuts and easy ways to inspire loyalty. Constant sales pitches and blatant self-promotion can take you only so far.

This is not to say you are powerless. Far from it— you can rely on a variety of tried and tested tactics.

But first, why would you care about customer loyalty?