What if I could improve my response rate by offering a survey incentive?
What if 100% of the customers would have filled my survey?
That would be fantastic.
As a rule of thumb, anything above 10% response rates will yield meaningful data.
But, what if your customers are simply not committed to providing you feedback?
Even if you have the best customers, sometimes, it is just the case that you are not getting any response to your survey.
Whether it is because your survey doesn’t really relate to your audience, or its targeted at a new audience base, you have to find a way to nudge them.
But don’t worry—you aren’t completely reliant upon their will.
There’s something you can do to get them to fill the survey: using survey incentives.