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How to improve customer satisfaction?

How can companies improve their customer satisfaction? While in small organizations it is relatively easy to track customer satisfaction, in larger companies, there are multiple touchpoints and a multitude of employees from different departments interact with customers on a daily basis.

All of them can be sources of customer satisfaction or dissatisfaction. In this case, the most reliable way to monitor and improve customer satisfaction is through the implementation of large-scale satisfaction management solutions.

But there are also other ways to increase customer satisfaction.

Improve your customers’ satisfaction by ACTUALLY listening to them

Show your customers that their satisfaction is your priority. The best way to find out what’s working well for them and what needs to be improved is by asking them directly.

Calling your customers one by one to ask for their opinion would be great but let’s be honest, nobody has time for that.

Feedback tools are here to save your day. Building a feedback form can be a very effective way to gauge customers’ satsifaction.

52% of people around the globe believe that companies need to take action on feedback provided by their customers

According to Microsoft

Want to learn more about Feedback tools? Read our article Top Feedback tools: A Features Comparison

Know your customers

Knowing your customers is beneficial to your business in many ways.

Knowing your customers allows you to personalize customer interactions, improve the customer experience, and build customer loyalty by offering products and services that are compatible with their needs.

But to be fully useful, this data needs to be shared with all teams, from customer-facing staff to marketing, customer relationship management, customer service, and product teams to create an operational excellence.

By taking into account each customer’s unique characteristics and behaviors, you will be able to provide offers, products, and services that meet their own expectations and that will generate customer satisfaction and loyalty.

Provide Constant and Efficient Support


This is certainly obvious, but many companies tend to unintentionally neglect the “support” side that they should provide to increase customer satisfaction.

As your organization grows, you will need to anticipate this “distance” that occurs with your existing customers and address it by always keeping them close.

If this is not already the case, create a customer success/support department within your company and process each request as quickly as possible.

Have a proactive mindset


The best way to avoid unpleasant surprises? Anticipate the needs of your customers. It always comes back to the point mentioned above: ask for feedback and show that you actually care about what they have to say.

You will then be able to develop processes and solutions that will improve your service offering in the future.