User experience

In today’s fast-paced and highly competitive […]

Gathering user feedback is a key element for companies wishing to improve their product or service. Companies need […]

You’re up for a ride? You have decided to take your customers onboard and write outstanding survey questions? […]

What are you talking about? The Likert Scale survey question? Sounds like a blurry concept, doesn’t it?

I know that feeling. […]

Let’s get this out of the way. There is no rule of

What if I could improve my response rate by offering a survey incentive?

Persuading your […]