Salesforce Feedback management: solutions and alternatives

Feedback management in Salesforce is key to improving customer experiences, Net Promoter Ccore (NPS), and increasing annual contract values.

salesforce feedback collection


improvement in
forecast accuracy


faster to set up
and 100% automated

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The native Salesforce integration –
advantages and drawbacks

Advantages of the native Salesforce Feedback Management product:

  • Extremely easy to setup
  • Simple surveys
  • Simple business model based on pack of survey responses
  • Integrates customer lifecycle maps
  • Support merge fields

Drawbacks and why Feedier’s native Salesforce integration brings value from day 1:

  • Feedier’s AI software provides real-time classification, analysis, and identification of pain points across all feedback collected.

  • Feedier is much cheaper with a large volume of feedback (>1000).

  • The platform integrates many sources of operational data which are not just limited to Salesforce’s service.
  • Feedier integrates Salesforce’s custom object and custom fields.

  • It provides intelligent reports for NPS, CSAT and CES.
  • Provides built-in use cases: post-chat surveys, close feedback loops and strategic client surveys.
  • Feedier can collect and import existing feedback data and re-synchronize it into Salesforce product anytime.

Why feedback management in Salesforce is useful?

saleforce actions in feedier

By bringing feedback management in Salesforce software (using Feedier features and API), users can easily collect and synchronize your feedback (imported from external surveys, surveys created on the Feedier BX platform, imported files or reviews platforms, etc.) with your sales and marketing efforts, improve customer engagement, customer experiences, and customer retention, and drive revenue growth.

Centralize your responses with Feedier and automatically map specific KPIs (CSAT, Net Promoter Score) to the appropriate customer on Salesforce, taking customer lifecycle analytics to the next level. Feedier’s API integration with business tools and their features enables companies to make the most of their end-customer data while maintaining privacy and confidentiality.

How does an alternative tool
to Salesforce feedback management work?

With Feedier’s Salesforce API integration, your team can improve your customer satisfaction and gain actionable insights into customer behavior and preferences, all while streamlining your feedback process and making informed decisions.

The API integration work with 3 key actions:

bi-directional salesforce and feedier integration

Workflow 1: Enrich customer feedback with accurate object properties by integrating Salesforce with Feedier.
The feature synchronizes object attributes from Salesforce to Feedier (using SOQL). Leveraging Feedier’s AI and Analytics capabilities with Salesforce data.

Workflow 2: Create a custom feedback object with all answers and business data in Salesforce.
This bidirectional integration creates a more complete view of customer satisfaction and helps Sales and Support teams’ users make more informed decisions on leveraging customer experiences.

trigger surveys on salesforce events

Workflow 3: Trigger real-time surveys post support, interactions,
or every quarter

Save time and streamline the feedback process by automating surveys triggered by specific Salesforce events. This integration allows your team to understand customers and get actionable insights on customer lifecycle.

Gain valuable customer insights
with Salesforce integration in Feedier

Integrate Feedier with Salesforce to gain an overall vision of your customers’ metrics (NPS, CSAT, CES). With this API integration, your team benefits from different features and can:

  • Track feedback from any survey, as custom objects (with any response) and attach them to Contacts, Accounts, Companies, or custom Salesforce objects to get deeper insights.

  • Understand your customers and their experience with unique analysis reports generated in real-time using object properties filters.

  • Leverage the power of Feedier’s Voice of Customer data reporting and AI to make informed business decisions and improve experience management and customers’ experiences.

feedback collection on salesforce with feedier integration

Take your customers’ data analysis
to the next level with Feedier’s Salesforce integration.

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