Add conditional questions to the Feedback form
Create complete question flows with branches and sections based on the participant's previous responses to narrow the path down and make it unique.
Turn long surveys into short experiences
Your customers almost certainly always busy and don't have time to waste on long boring surveys. Creating a unique engaging experience is the key to attract the respondents and to get the answers that you need. When you add conditions, the participants will only be shown the questions that are relevant to them. This will make the experience as seamless and as personalized as possible.
Get more accurate information
Your customer is not happy and you're wondering whether it's the price or the quality of the products that's causing the problem? Asking the right question to the right person at the right time will not only get you the right insights but will also allow you to dig deeper into them. Add conditions to give more sense to the Feedback that you receive while following the participant's logic until you put your finger on what actually needs to be improved.
Use logic flows
A happy and unhappy customer shouldn't be asked the same questions. Figure out what's actually working and what's not really blowing your customers' minds thanks to the conditional logical operators (Equals, Different than, Less or Greater than...). They will help you structure your form in a way that makes sense to the respondent and that gives you valuable insights at the same time.