Looking to create engaging forms that generate real insights, proper metrics and complete context? Our team put together in this article 100 questions you can use to build your next Feedback form or survey.
They are organized in 3 categories:
- Get the context (20 questions): questions to understand your audience and qualify the insights you get.
- Measure satisfaction (20 questions): questions to get metrics regarding your products and services.
- Get insights (60 questions): questions to find your next ideas and narrow down what’s working and what’s not.
Before you jump in, some good practices regarding your forms:
- Limit to 14 questions, no one likes long forms
- Use conditions and logic to show the right questions
- No more than 4 open-ended questions, hard to analyze and slow to reply
- Add descriptions to make sure the questions as clear as possible
All the questions in this article (and screenshots) can be created in Feedier forms, don’t have a Feedier account? Try it Free!
Ready? Let’s go! ?
Get the context (research)
The following questions are about the demographics and how to segment the data you collect based on the following questions. Participants from the USA will have very different answers than people from Italy. And 70 years old retired grandpa very likely use differently your photo-sharing app than your 22 years old son or cousin. Demographic data matters, use it only if you do not have this information and only ask what is required and makes sense to your business. No one likes to go through an examination to help a company improve its products or services.
What is your age?
- Question Type: Select
- Options: Under 18, 18-24 years old, 25-34 years old, 35-44 years old, over 55
- Description: Questions about age are a part of almost every feedback form. That’s because age is a powerful data to segment your audience by.
What is your gender?
- Question Type: Select
- Options: Male, Female, Other, Prefer not to say
- Description: As tricky as this question can be, it is extremely important especially if your form is mainly intended for market research. This is the simplest and the least offensive way to put it into words.
What is the highest degree or level of school you have completed?
- Question Type: Select
- Options: Less than a high school diploma, High school degree, Bachelor’s degree or equivalent, Master’s degree, Doctorate, other
- Description: Segmenting your customers according to their level of education can uncover unique trends that enable you to target the right audience.
Where is your home located?
- Question Type: Select
- Options: Asia, Africa, Europe, North America, South America, Australia
- Description: Perhaps you would like to know where your customers live or what their nationality is? The options depend on your activity of course. For international companies it may be interesting to ask about the country or the continent, for local businesses a question about the ZIP code could be good enough.
Which country are you from?
- Question Type: Select (Dropdown)
- Options: List of countries that are in your market (upload a CSV)
What’s your name?
- Question Type: Text
What is your current relationship status?
- Question Type: Select
- Options: Single, Married, Complicated, Prefer not to say
Are you currently employed?
- Question Type: Switch
- Options: Yes, No
What is your income level?
- Question Type: Select
- Options: < $20k, $20k-$40k, $40k-$80k, > $100k
What vertical/industry best describes your company?
- Question Type: Images
- Options: Information Technology, E-commerce, Healthcare, Clothing
What best describes your role?
- Question Type: Select
- Options: CEO or President, Marketing Manager, Operations Manager, Accountant, HR manager
How did you get our product?
- Question Type: Select
- Options: Through a distributor, From our website, In-store, From a friend or family ?
How long have you been {a client| a user|a member of our team}?
- Question Type: Select
- Options: First-timer, Less than 3 months, 3 month – 1 year, 1-3 years, More than 3 years
- Description: The goal is to measure the participant’s loyalty.
When did you start using our {product|service}?
- Question Type: Select
- Options: First-timer, Less than 3 months, 3 months – 1 year, 1-3 years, More than 3 years
How often do you use our products or services?
- Question Type: Select
- Options: Daily, Weekly, Monthly, Annually, Rarely
- Description: The goal is to measure loyalty and engagement from the participant.
How did you hear about us?
- Question Type: Images
- Options: Google, Social Media, Advertisement, A friend, Other
- Description: The goal is to determine the respondant’s motivation and dig deeper into their intent.
(if Google)What did you search for on Google that brought you to us?
- Question Type: Text
- Description: This can indicate the keywords that your pieces are ranking for. Keyword-based optimization is a strong tool for any marketer looking to capture organic search traffic.
Was it easy to reach us and find what you were looking for?
- Question Type: Toggle
- Options: Yes/No
- Description: This is a great way to find out how much a respondent had to dig to come up with your page. This could also be a tool to measure your SEO.
Did you continue to explore our website after finding what you were looking for?
- Question Type: Toggle
- Options: Yes/No
- Description: A question like this can give you an inside look at how effective your interlinking is.
How well do you understand what we do from our homepage?
- Question Type: Rating Slider
- Options: from 1 to 10
- Description: This question is very useful if your offer is based online. It is important that the users don’t waste their time trying to figure out what you actually do ?
Measure satisfaction and loyalty
How likely is it that you would recommend our {company|product|service} to a friend or colleague?
- Question Type: NPS
- Description: Classic NPS (Net Promoter Score) question that is used to gauge the loyalty of a firm’s customer relationships. A simple scale from 0 to 10.
How would you rate your overall satisfaction with the { goods/services} you received?
- Question Type: Select (CSAT)
- Options: Very unsatisfied, Unsatisfied, Neutral, Satisfied, Very satisfied
- Description: This is a classic CSAT question type. CSAT measures customer satisfaction with a product or service, whereas the Net Promoter Score (NPS) measures customer loyalty to the organization.
How likely are you to buy from us again?
- Question Type: Rating Slider
- Options: from 1 to 10
How well do our {company|products|services} meet(s) your needs?
- Question Type: Smiley
- Description: This will get the participant to choose an answer based on an emotional response
Compared to similar companies, how would you rate our {product|service}?
- Question Type: Rating Slider
- Options: from 1 to 10
- Description: The goal is to measure the participant’s satisfaction and to point out your competitive advantage at the same time.
Was it easy for you to figure out how to use our {Software|Website}?
- Question Type: Switch
- Options: Yes/No
- Description: A very simple question that can give you an idea about your software/website’s functionality
Which of the following words would you use to describe our {Software|product|service}?
- Question Type: Select
- Options: Not that great, Fine but there are some issues, Fine, Great, Life-saving
- Description: This will show you how well you communicate your value proposition and product vision to users.
How useful is our {Software|product|service} for you?
- Question Type: Rating Slider
- Options: From 1 to 5
- Description: This will determine to which extent your offer is crucial to the respondent and thus, how loyal they are.
How would you rate the value for money of our {Software|product|service}?
- Question Type: Slider
- Options: From 1 to 10
- Description: With this type of questions you can measure the participant’s satisfaction using a very flexible scale ⚖
Do you feel that your information is secure when you use our {Software|website}?
- Question Type: Switch
- Options: Yes/No
- Description: It’s very important that the user feels that they can navigate your website safely, otherwise your brand will not be perceived as trustworthy.
How would you rate your overall experience with us?
- Question Type: Rating Slider
- Options: from 1 to 10
- Description: The goal is to measure the participant’s satisfaction
What do you find most attractive about our company? Please order the following items
- Question Type: Select
- Options: Our products, Our prices, Our customer service, Our location
- Description: This question will give you an idea about your most powerful competitive advantage
What do you think of the recent {Software|Website|product|service} upgrades?
- Question Type: Rating Slider
- Options: from 1 to 5
- Description: Sometimes the changes that companies make can cause the customer’s frustration or make the use of the product too complicated. This question can be very insightful and can reassure you that you’re on the right track! ?
How did we help achieve your goals?
- Question Type: Select
- Options: The right offer, The right support, Ease of use, Ease of deployment
(Employee Experience) How satisfied are you with your current wage?
- Question Type: Rating Slider
- Options: from 1 to 5
(Event Feedback) Did the event meet your expectations?
- Question Type: Switch
- Options: Yes/No
(Guest Feedback) How did you find the overall cleanliness of our hotel?
- Question Type: Rating Slide
- rOptions: from 1 to 5
How well does our {website|application} fit your needs?
- Question Type: Select
- Options: Perfect match, Fairly well, Not sure, Not so much, Not at all…
How are you feeling now?
- Question Type: Smiley
Before buying from us, what other options did you consider?
- Question Type: Text
Get insights
The goal of the insights part is to get ideas of improvements and qualitative changes that can be done and have a large business impact.
General ?
If we could do anything, what should we do to WOW you?
- Question Type: Text
Do you have any other comments or remarks?
- Question Type: Text
Would you like to be contacted by someone from our team?
- Question Type: Switch
- Options: Yes/No
What was your biggest fear or concern about purchasing from us?
- Question Type: Select
- Options: {Product|Service} Quality, Payment security, Ability to deliver in time, Our customer service
What were the top three things that persuaded you to use us rather than a competitor?
- Question Type: Select
- Options: Our products, Our prices, our costumer service, our delivery system, our payment methods
Is our pricing clear to you?
- Question Type: Switch
- Options: Yes/No
If not—what would you change?
- Question Type: Text
What problem would you like to solve with our product?
- Question Type: Select
Product ?
How could we improve your experience using our solution?
- Question Type: Text
How likely are you to buy from us again?
- Question Type: Rating slider
- Options: from 1 to 10
Did you need to contact our customer support?
- Question Type: Switch
- Options: Yes/No
(if YES) …and could you tell us how helpful you found our support team?
- Question Type: Rating slider
- Options: from 1 to 5
What other products would you like to see us offer?
- Question Type: Text
Out of 10, how responsive have we been to your questions or concerns about our products?
- Question type: Slider
- Options: from 1 to 10
If you could change just one thing about our {product name}, what would it be?
- Question Type: Text
What do you like least about our {product name}?
- Question Type: Select
- Options: List of features from your product
What do you like most about our {product name}?
- Question Type: Select
- Options: List of features from your product
If you could no longer use {product name}, what’s the one thing you would miss the most?
- Question Type: Select
- Options: List of features from your product
Service ?
If there was one thing in the mission you’d improve, what would it be?
- Question Type: Text
What was the main reason that made you require {consultant|agency} support?
- Question Type: Select
- Options: Skills not available in-house, No time for the project, Cost, Other
What was the main reason to select our {agency|firm}?
- Question Type: Select
- Options: Existing customers or references, Pricing, Team, Location
What did you prefer most in the mission?
- Question Type: Select
- Options: Timing, Pricing, Project Management, Communication
What could we improve for the next mission?
- Question Type: Text
During the mission, how did you prefer to be contacted?
- Question Type: Images
- Options: Phone, Email, Microsoft Teams/Slack, Skype, Mail
How risky was the project?
- Question Type: Rating slider
- Options: From 1 to 10
What would you improve in the project management?
- Question Type: Select
- Options: The deadline management, The clarity of deliverables, The responsibilities, The tools
Website / Applications ?
Did you find the information you were looking for?
- Question Type: Switch
- Options: Yes/No
Did you have any problems with the {website|application} freezing or crashing?
- Question Type: Switch
- Options: Yes/No
Did you use the search bar?
- Question Type: Select
- Options: Yes, No, Didn’t find it actually
How would you rate the overall navigation flow?
- Question Type: Rating Slider
- Options: from 1 to 5
How would you improve the overall design?
- Question Type: Text
Which of the 3 designs do you like best?
- Question Type: Select (Images)
- Options: Screenshots of the different areas you are benchmarking
What would you like to improve or see next in our {website|application}?
- Question Type: Text
What matters most for you in our {website|application}?
- Question Type: Select
- Options: List of areas or features you provide
What is the most frustrating part?
- Question Type: Select
- Options: List of areas or features you provide
How important data privacy and transparency are to you?
- Question Type: Rating slider
What do you expect when getting back on our {website|application}?
- Question Type: Text
Are the {website|application} recommendations relevant to you?
- Question Type: Select
- Options: A LOT; Not Really; Not at All
How glitchy does the {website|application} feel to you from 1 to 20?
- Question Type: Slider
- Options: from 1 to 20
How secure does the {website|application} feel to you?
- Question Type: Smiley
Employee Experience ??
How well does management handle issues?
- Question Type: Rating Slider
- Options: from 1 to 5
What can management do better?
- Question Type: Text
How would you improve your onboarding?
- Question Type: text
What can your supervisor do better?
- Question Type: Text
Which extra perk do you prefer?
- Question Type: Images
- Options: Performance bonuses, Paid time off, Medical insurance, Flexible schedule, Free development programs and courses
What was the most challenging point during the hiring process?
- Question Type: Select
- Options: Interview questions, waiting time, missions description
What do you like most about your job at {company}?
- Question Type: Select
- Options: Salary, flexibility, team work, working hours
Does our company give you the tools and technologies you need to do your job well?
- Question Type: Switch
- Options: Yes/No
What would you improve during the meetings?
- Question Type: Select
- Options: Communication tools, the organization, the time, the agenda
Do you think that work is distributed evenly across your team?
- Question Type: Switch
- Options: Yes/No
What is the one thing that would make your daily life better at {company}?
- Question Type: Text
What could improve the overall {company} environment?
- Question Type: Text
Events ?
From 1 to 5, how do you think the event met its goals?
- Question Type: Rating Slider
- Options: from 1 to 5
How likely are you to attend another one of our events?
- Question Type: Switch
- Options: Very likely/Not so much
Which elements of the event did you like most (top 3)?
- Question Type: Select
- Options: Speakers, Quality of sessions, Venue, Overall organization, Date
Which element would you like to see improved?
- Question Type: Images
- Options: Speakers, Quality of sessions, Venue, Overall organization, Date
What did you most enjoy about today’s event?
- Question Type: Select
- Options: List the parts/talks of your event
Overall, How do you feel about today’s event?
- Question Type:
- Options: List the parts/talks of your event
Is there anything we could have done to make your event experience easier or more convenient?
- Question Type: Text
Finished already? I’m afraid so… ?Looking for questions inspiration in another field? Let us know in the comments!
