Top Feedback tools: A Features Comparison

Building a customer-centric strategy is not a choice anymore, it has become an obligation for every company wanting to succeed and continue to grow in 2020.

According to a research carried out by Deloitte and Touche, customer-centric companies are 60% more profitable than those not focused on the customer. As a matter of fact, customers have become harder to please than any other time.

They are constantly offered lots and lots of options and they can change from your company to your competitor in a glance. That’s why it’s more important than ever to show your customers that you care by continuously listening to their needs and desires. 

This is precisely why using a Feedback tool has become crucial to every company’s success.

Considering that feedback tools are diverse especially when it comes to features, choosing the one that fits your needs the best can be tricky. 

In this article, you will find different Feedback tools along with their different features so you can compare and choose the one that is the most aligned with your business’ goals.

Google FormsTypeformSurvey MonkeyQualtricsSurvey SparrowSurvey AnyplaceSurvey GizmoAskNicelyMopinionUsabillaMedalliaFeedier
Interactive forms✔️✔️✔️✔️✔️✔️✔️✔️✔️✔️
Manage Feedback at one place✔️✔️✔️✔️✔️✔️✔️
Attractive design✔️✔️✔️✔️✔️✔️✔️✔️
Visual data insights✔️✔️✔️✔️✔️✔️✔️✔️
Live Journeys✔️
Ready-to-use Templates✔️✔️✔️✔️✔️✔️✔️✔️✔️✔️
Data Analysis tools✔️✔️✔️✔️✔️✔️✔️✔️✔️✔️
Satisfaction Ratio calculation✔️✔️✔️✔️✔️
Sharable reports✔️✔️✔️✔️✔️✔️✔️✔️✔️✔️✔️
Easy-to-use platform✔️✔️✔️✔️✔️✔️✔️✔️✔️
API automation✔️✔️✔️✔️✔️✔️✔️✔️✔️✔️✔️
Customized integrations✔️✔️✔️✔️✔️✔️✔️✔️✔️✔️✔️
Automatic sharing✔️✔️✔️✔️✔️
Manual sharing✔️✔️✔️✔️✔️✔️✔️✔️✔️✔️✔️
Customized embedding✔️✔️✔️✔️✔️✔️✔️✔️✔️
Live alerts✔️✔️✔️✔️✔️✔️✔️
Insights Benchmark✔️✔️✔️✔️✔️✔️✔️
Conditional questions✔️✔️✔️✔️✔️✔️✔️✔️✔️✔️
Team Collaboration tools✔️✔️✔️✔️✔️✔️✔️✔️✔️✔️
Participants' actions✔️✔️✔️✔️✔️✔️
White label✔️✔️✔️✔️✔️✔️✔️✔️✔️✔️
A/B testing✔️✔️
Automatic answers tagging✔️✔️✔️✔️
Active community✔️✔️✔️✔️✔️✔️✔️