5 SurveyMonkey Alternatives – Here’s What We Have Tried
Surveymonkey alternatives

SurveyMonkey has revolutionized the old paper survey industry. But now, you are looking for a SurveyMonkey alternative.

You’re in the right place.

For one reason or another, you are looking for an alternative, SurveyMonkey is not the best fit for you. Privacy concerns, feature-related, support matter, design or user-friendliness issue, pricing, only you know. 

You can use SurveyMonkey for all types of use-cases. Everything and nothing. From quizzes, feedback, market research survey, long and boring surveys, to short and sweet NPS surveys, and polls.

I will assume that you want to focus on traditional employee or customer feedback surveys. No quiz or calculation on our plate today. 

While there is a wide range of other feedback survey products we decided these were the closest to SVMK. Just to give you an idea, G2 returns 309 products in the category.

Here is the list of fives competitors we are going to look at today: 

  • SurveySparrow
  • SurveyGizmo 
  • Typeform
  • Google Forms
  • And, last but not least, Feedier (of course!)

There is no one-size-fits-all, there are tons of software serving different needs and industries. On our list, today are 5 alternatives to SurveyMonkey.

They are able to serve different industries, but each of these competitors serves a specific need or use-case.  

Hopefully, by the end of this article, you’ll know what’s best for you and your use-case.

If you’re still left undecided, you can book a call with a feedback expert here.

A Behemoth in the Industry

The story of SurveyMonkey dates back to 1999 when the company was founded by the Finley brothers. 

Before getting too deep into the product, let’s peel the onion and remind how SurveyMonkey came to life. 

A Short Story of Online Surveys

With the growth of the internet and online research, the dot-com boom getting off the ground, the first online surveys appeared in the second half of the 90s. Chris and Ryan Finley came on board and created SurveyMonkey in 1999. 

Not long after, Qualtrics is born, and the Net Promoter Score appeared, Reichheld’s article in the Harvard Business Review. 

Online forms are ubiquitous today. They are becoming an essential tool for a variety of fields, ranging from research, marketing, customer satisfaction, social to official statistics research. 

According to ESOMAR online survey research accounted for 20% of global data-collection expenditure in 2006.

And today, they are everywhere. Seriously, who is still using a paper survey? 

You got it, SurveyMonkey is the early creator of online surveys. It’s safe to say SurveyMonkey paved the way for the competitors we discuss in this article. 

What makes them so special? 

➕ They Know the Game

They know their stuff. Throughout the setup and the onboarding, you get good recommendations for optimizing your surveys and collect better data. 

Besides these recommendations, their bank of survey questions is outstanding. Organized by industries and use-cases, you can find hundreds of questions to inspire from. It’s almost overwhelming.

You also get very detailed and neat reports out of the box. 

➕/➖ They Have a Lot of Data

We can wonder about the safety of this and how far should we trust them in this age ruled by data privacy, protection and all sorts of regulations.  

This gets particularly dodgy when you find out that they charge 

Aside from, they own a lot of data. 20 years of data as of the date of this article. This is good for you, as you’re able to use their benchmark features to compare your results against the others in the industry (provided you use one of their templates). 

But this is also very creepy. Do I really want SurveyMonkey to analyze my survey data and use that for their own business? 

➖ The Dated UI 

The preview is separated from the configuration of the survey. 

The design of the forms is somewhat outdated, flat and anything but attractive. In 2019, customer experience does matter a lot. 

You don’t want to get poor results due to poor design, do you? 

➖ You are Almost Forced to Pay

Last but not least, let’s talk about pricing. 

You have just signed up. They already want you to upgrade. The yellow upgrade button is everywhere. 

Asides from that, they also trick you into using paid features and then ask you to upgrade once the survey is completed and configured. For instance, if you want to use their beta feature to create a survey for you, they’ll ask you a bunch of questions, configure the right survey for you. 

And then they tell you that you have to upgrade if you want to collect survey answers. 

Another example. The Genius survey assistant keeps recommending you things to do, and tricks to improve your survey. That’s very cool and smart. 

That said, this assistant emphasizes, a lot, on the paid features. For example, it wants you to write your own thank you page, which is very appealing. 

But, only then, you realize this is a paid feature. 

Skip logic is a paid feature. It means that if you want to build a survey with some sort of segmentation, you have to pay. 

Isn’t segmentation a key feature and requirement for a survey to succeed?

If you want to export your answers, there is no other way than to pay. Not the most convenient solution. 

All of these sound like some good reasons to look at some of the competitors in the space. Without further ado, let’s find out.

Google Forms for free and simple surveys

I could not write about SurveyMonkey alternatives without mentioning Google Forms. Initially released in 2008, it quickly became the core and center of the Google Drive office suite, along with Google Docs, Slides and Sheets. 

It allows you to create very simple forms. The UI is very simplistic and restrictive, which means that you don’t have much power on the customization and interactivity of the form.

Pricing

Google Form is completely free and doens’t have any paid subscription.

When Does Google Form Seem to Fit Best?

When you want to create surveys that you know people will answer, no matter the design and user experience. Scholar type of research or attendance forms are good examples.

Google Form give you the raw data, which is fully exportable. I hope you have the resources or skills to then analyze the data yourself because you won’t be able to do any segmentation, bench-marking or filtering by default. You must be comfortable with Excel.

If you’re keen on knowing your response rate, how long people spent on your survey, if/when people dropped off, where are people coming from, and other analytics items, then, you might want to look at another solution instead. 

Note that you are left in the dark with one link to share. Nothing else. No embedding or easy sharing built-in.

Typeform for Flexible and Integrated Surveys

Typeform is another solid contender. Based out of Spain, it quickly became a reference in the form industry. You can create all sorts of questionnaires, quizzes, surveys and automate it on all the way with their integrations. 

There are a plethora of question types and the user experience is pretty neat. That’s being said, they are somewhat stingy on the data analysis on the free plan.  

You won’t get anything else than raw data when using the free plan. I’d mind as I like having a dynamic dashboard with all of my data coming in real-time, but some people like doing their analysis in Excel and creating their own graphs.

Pricing

Typeform starts with a free plan that gives you a limited number of questions (10), responses (100) and basic notification/customization. Their first plan starts at $30/month with logic jump (branching logic), 1000 responses/month and unlimited questions per form.

When Does Typeform Seem to Fit Best?

Typeform is very versatile, and so does SurveyMonkey.

I particularly like their marketplace of apps and partners, Typeform connect. If you’re looking to plug the data (or pull) from an external source (your CRM for instance) and go heavy on automation without spending too much $$, I’d go with Typeform. 

The integration with Stripe is pretty neat. Register people for your MVP, easy, without spending too much on building your product. 

SurveySparrow for Conversational Forms 

Next on our list, SurveySparrow. This survey tool coming out of India is well-known and recognized for the conversational aspect of the forms. 

The software offers a wide range of features to integrate the form into your customer or prospect’ lifecycle. 

They cover a wide range of templates, from doctor feedback to lead generation and RSVP.

Pricing

SurveySparrow has a limited free plan, although they also offer a 14-day free trial on their premium plans. Their pricing is fairly low across the board, with an enterprise account starting at $120/year. 

They advertised NGOs and Educational discounts.

When Does SurveySparrow Seem to Fit Best?

SurveySparrow sounds like SurveyMonkey, with better user experience. As powerful as it gets, with a polished design and a cheaper pricing model. 

SurveyGizmo for the powerful analytics 

SurveyGizmo has established itself as a powerful tool for complex surveys. It covers a wide range of question types, from the NPS question to Likert Scale and MaxDiff. 

It is another of these early solutions for online surveys, created in 2006. 

Although it describes itself as an attractive tool, the design looks a bit old and clunky. If you want something simple and quick, do not go with SurveyGuizmo. 

You’ll be left in the dark, faced with a plethora of features and possibilities. On the other hand, if you have plenty of time ahead, and you’re dealing with rather complicated market research, SurveyGizmo could be a potential solution.

When Does SurveyGuizmo Seem to Fit Best?

If the design and the user experience are among your top priorities (hint: better UX leads to better response rate), I’d look at some other alternatives mentioned above. 

But I’d highly rely on SurveyGuizmo for professional researches or statistical surveys.

All-in-all, it’s a reliable solution for survey pros.  

Feedier for Appealing and Productive Feedback Forms

I know. Shamelessly promoting your own product is a little cheesy.

The reality is, Feedier is a solid alternative when the behemoth does not fit your requirements or expectations.

The biggest difference with SurveyMonkey is on the user experience and the fact that Feedier values the feedback as much as the time spent by the respondent. 

Feedier introduces a whole new concept of gamification in the form, so you can reward the respondents (I’m not saying you should give them money, plenty of alternatives), rank them and more to come. Instead of relying on third-party integration (like with Rybbon), Feedier comes with built-in survey incentives.

The cherry on the cake? You can engage with your respondents. For instance, take the most satisfied respondents, and ask them to leave you a review on your Google Business page, on autopilot.

No manual work. 

Pricing

The data segmentation is built-in, and some must-have features are included in the free version: unlimited questions, unlimited feedback entries, design customization, exports, and language change. But you’re limited to one form only.

When Does Feedier Seem to Fit Best?

When the result and the relationship with the respondent matters.

When you want to provide a top-notch experience, collect actionable feedback and don’t scramble too much with a complicated setup. You have 10+ channels to collect feedback available out-of-the-box: email, text messages, link sharing, QR code, etc.

From simple link sharing to complex API automation, website integration or email and text message sharing, you’ll find your way. 

Don’t believe us? Well, see how other feedback pros were able to crush their numbers with Feedier.

Sure, it might not have been around as long as SurveyMonkey, but Feedier is well worth your time. Why not book a demo now and see?

Wrap Up

If picking the right feedback tool sounds like a drowning task to you, you’re not the first and last one. It’s one of those categories from the SaaS marketing landscape that offers the most alternatives. 

Collect Actionable Feedback Today

Using Feedier, create your feedback form in minutes, and let the magic happens!

If you’ve decided that Feedier is the right choice for you, then why not book a demo and start collecting outstanding feedback today.

Baptiste Debever

Co-Founder and Head of Growth at Feedier. French Entrepreneur, customer feedback specialist, passionate about startups and innovations.

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