The Reasons Why Gamification Works

It seems that in the past few years every company that has an app or is looking into including one into their business strategy has only one word in mind – gamification.

The competition for mobile user’s attention is high. Everyone is looking at gamification as the one quick and easy fix to improve their sales. Not surprising when we consider that the gamification market is expected to grow to $11.1 billion by 2020 (Markets and Markets).

In this article, I will go through some of the benefits of gamification, how we can use it to engage our customers and increase retention and finally give you a few good examples of apps that are using it.

The Ultimate Tips For Market Research Survey

Whether are you starting a new business or launching a new product, competitive research for the market and customers is a must.

If you don’t do any market research survey, then there is a huge chance for failure.

Doing it can be very time-consuming, overwhelming, and exhausting.

Which is why, today, we want to give you the exact content strategy to nail it pretty fast.

Without further ado, let’s get into it.

How to do market research the right way?

How Uses Feedier to Make Sense of Their User Feedback

Morningscore is a new up-and-coming SEO platform hailing from Danemark. They want to bridge the gap between SEO and business so that both consultants and business owners can correctly pinpoint the real value of their SEO efforts.

In this use case article, we are going to find out how they are using Feedier to make sense of their user feedback and keep up with the constant flow of new users.

The interview and discussion were made with Martin Khan, SEO specialist at Morningscore.

Increase Your Response Rate With a Survey Incentive

What if I could improve my response rate by offering a survey incentive?

Persuading your users to fill out a survey is hard. Persuading enough users that you get acceptable response rates is even harder.

What if 100% of the customers would have filled my survey?

That would be fantastic.

As a rule of thumb, anything above 10% response rates will yield meaningful data.

But, what if your customers are simply not committed to providing you feedback?

Even if you have the best customers, sometimes, it is just the case that you are not getting any response to your survey.

Whether it is because your survey doesn’t really relate to your audience, or its targeted at a new audience base, you have to find a way to nudge them.

How can you send out a survey without worrying about whether or not you’ll get back enough responses to make a solid conclusion about something?

Believe it or not, there’s a whole field dedicated to answering this one question.

Offering a survey incentive is one of those answers.

A survey incentive is something that motivates or encourages someone to invest their time in a survey to the best of their ability. Incentives come in many forms.

The Ultimate Customer Feedback Guide

Surveys are present everywhere, all around the physical and digital world. Whether you are talking about feedback survey, lead generation survey, research survey, quiz, Net Promoter Score survey, guest satisfaction survey, or any kind of survey, you have a few things to take into account when it comes to creating the survey.

15+ Top Feedback Tools [+How to Find The Right One]

Small, medium and large businesses need feedback. We all need feedback. You, I, we have all been, at least once, been looking for a feedback tool.

Yet, we all seem daunted by the plethora of solutions available.

Where should we start?

There is no doubting that feedback is extremely valuable.

If customers don’t find value, employees are not happy, the business is not in good shape. The right feedback helps you go against that.

But you must find the right solution.

How does KohPlanner use Feedier to collect feedback in the tourism industry? offers travelers advices about Thailand and recommends local business such as attractions, activity providers, events, accommodations, restaurants and other services. Besides doing that, KohPlanner creates custom promotions sites for their partners, acting as a middleman and digital partner.

Created in 2017 by Santiago Blasco, founder of the Venture Capital company IGT Ventures Asia and Bazaar10X, CEO of KohPlanner and former Emerging Market Director for Box, KohPlanner is becoming a reference in Thailand.