What if I could improve my response rate by offering a survey incentive?
Persuading your users to fill out a survey is hard. Persuading enough users that you get acceptable response rates is even harder.
What if 100% of the customers would have filled my survey?
That would be fantastic.
As a rule of thumb, anything above 10% response rates will yield meaningful data.
But, what if your customers are simply not committed to providing you feedback?
Even if you have the best customers, sometimes, it is just the case that you are not getting any response to your survey.
Whether it is because your survey doesn’t really relate to your audience, or its targeted at a new audience base, you have to find a way to nudge them.
How can you send out a survey without worrying about whether or not you’ll get back enough responses to make a solid conclusion about something?
Believe it or not, there’s a whole field dedicated to answering this one question.
Offering a survey incentive is one of those answers.
A survey incentive is something that motivates or encourages someone to invest their time in a survey to the best of their ability. Incentives come in many forms.