How To Avoid Survey Fatigue With 6 Expert Examples

Soliciting customer feedback in a variety of ways has become ubiquitous across multiple industries. The last thing you want is not getting responses, or in a better way, suffering from survey fatigue.

Consumers don’t love taking surveys or providing feedback.

Even so, they definitely benefit from them with more than 90% of online shoppers turning to customer reviews before making a purchase.

Reviews help shoppers and potential customers assess your product or service before making the final commitment to buy, but it’s typically a bottom-of-funnel tactic that occurs when a customer has already done their research and is ready to purchase.

For top-of-funnel buyers—those people that are still researching companies and products—providing a comprehensive product or company information is essential, particularly for millennial buyers in the B2B space.

More than 70% of millennial B2B buyers get information from a vendor’s website before they ever reach out to a salesperson.

That’s why providing the right content is crucial.

But it’s not always easy to know what your audience wants—do they prefer videos? Webinars? DIY tutorials?

The only way to know is to ask.

7 Qualities of a Good Survey Question

You’re up for a ride? You have decided to take your customers onboard and write outstanding survey question?

You’re in the right place.

A survey is defined as a collection of questions asked from a given population to mathematically derive and relate the individual characteristics of the surveyed population.

Each individual client has distinct requirements. This is the root cause of the survey.

The companies gather the information from their users, customers and find out the individual ideas, thoughts, and feedback of their clients.

Surveys are the easiest mediums of direct communication with the public.

It is very essential for a smart progressing company to regularly organize a survey and collect data from the public, which is directly related to their daily work, products, and services.

Every company big or small has invested money and time for gaining profits. Surveys provide the finest means of input from existing or potential future customers.

5 Ways B2B Companies Can Improve Customer Retention

In a world of fierce competition, the ultimate difference between businesses that succeed and those that don’t is customer retention.

The problem is that many companies drive customers away with poor customer retention initiatives or even a complete lack of a customer retention strategy.

Taking into account that 80% of a company’s future revenue will come from just 20% of their existing customers, as was found by Gartner Group, failing to keep those customers around for the long-run can actually mean huge financial losses for businesses.

Post-Purchase Survey Essentials For eCommerce Businesses

So, you got it. Your customer has made a purchase. Read on to see why a post purchase survey will help separate your e-commerce business from your competitors.

First, you already know the first rule in business: “the customer is always right.”

As a business owner, it’s important to always stay in touch with your customers to know what they want, what they like and what they’d like to change.

You want to get positive feedback when it’s there.

Even more important, get negative feedback in order to improve and make sure your customers are happy, and that mistakes won’t repeat themselves unnecessarily.

As an online business owner that can be tough to come by, since your friction with the customer is slim to none.

You can get thousands of transactions every day without even speaking to a single customer. Does it mean you don’t have to listen to your customers?

All You Need to Know About Survey Response Rate

Let’s get this out of the way. There is no rule of thumb when it comes to a good survey response rate.

A good place to start is by establishing a baseline from general benchmarks and your own data. From there, begin noticing trends through your experiments. Find out what is working and improve from there.  

What makes a good survey is insightful feedback you receive that helps fuel your business growth.

The ultimate ingredient to make your business a successful venture is to understand what your customers want.

And what better way to gather such insightful data than online surveys?

How To Ask For Customer Feedback? [+Templates]

Why would you want to ask for customer feedback?

You have delivered your best to your products and services. I also don’t doubt your in-depth knowledge, which makes you more knowledgeable about your products than anyone else.

Yet, do you know this in-depth knowledge is the ultimate blind-fold that makes you inefficient to improve?

Unless you live among the situations surrounded by critics that point out your shortcomings, you can’t even know your pitfalls, talking about improvement is far from reality. You don’t even realize the critical aspects that may help you advance from better to the best, or even fix your drawbacks.

This is what customer feedback does for you and your business.

Their knowledge may not be as deep as yours, but they will give you some practical insights into unthinkable ways to improve your products and services.

How To Use Customer Feedback In Compliance With GDPR

We’ve all met that person – the one who hogs the limelight, talks incessantly and blatantly disregards your answers.

Here’s a secret: No one likes that person.

But businesses often act in incredibly self centered ways. And then they can’t really understand why prospects and customers break the relationship and flee to greener pastures.

The antidote to this oversight is a habit of collecting customer feedback.

Feedback – digital or shared in person, opens up a two way conversation. A dialogue that equips you – the brand – to better serve your traffic and your prospects in the era of the Experience Economy.

But I know what you’re thinking.

Feedback covers a lot of ground.

It is personal.

It often involves Personally Identifiable Information (PII). And under the watchful eye of GDPR, isn’t customer feedback more of a hassle than a help?

Key Customer Satisfaction Metrics and How to Measure Them

Did you know 80 percent of companies believe they offer superior customer satisfaction, but only 8 percent of customers would rate the customer service they receive as superior?

Most companies aren’t providing the level of customer satisfaction their clients want. Even worse, most aren’t aware of it!

So, how do you know you’re offering the type of service your customers expect?

The first step is to determine what metrics matter and how you’re going to accurately track them. You don’t just come up with a customer satisfaction score.

Brush up on the types of customer satisfaction metrics and learn how your business can improve your customer service, build relationships, and decrease churn rate.

How The Ask Method Can Help 10X Your Marketing

Have you heard about “The Ask Method” by Ryan Levesque?

Ryan Levesque is the CEO of The ASK Method Company and author of the best selling book, ASK – as featured by Inc. Magazine as their #1 Marketing Book of the Year.

I have taken their Masterclass, and I’ve used Feedier to help me carry out what is learned in “The Ask Method”.

I had never done surveys before, as a marketing tool.

But here we are.

How did I do it?

I will show you how in this guide on how to use “The Ask Method” together with Feedier.