Post-Purchase Survey Essentials For eCommerce Businesses

So, you got it. Your customer has made a purchase. Read on to see why a post purchase survey will help separate your e-commerce business from your competitors.

First, you already know the first rule in business: “the customer is always right.”

As a business owner, it’s important to always stay in touch with your customers to know what they want, what they like and what they’d like to change.

You want to get positive feedback when it’s there.

Even more important, get negative feedback in order to improve and make sure your customers are happy, and that mistakes won’t repeat themselves unnecessarily.

As an online business owner that can be tough to come by, since your friction with the customer is slim to none.

You can get thousands of transactions every day without even speaking to a single customer. Does it mean you don’t have to listen to your customers?

What’s a Good Survey Response Rate? (+14 Hacks To Improve)

Let’s get this out of the way. There is no rule of thumb when it comes to a good survey response rate.

A good place to start is by establishing a baseline from general benchmarks and your own data. From there, begin noticing trends through your experiments. Find out what is working and improve from there.  

What makes a good survey is an insightful feedback you receive that helps fuel your business growth.

The ultimate ingredient to make your business a successful venture is to understand what your customers want.

And what better way to gather such insightful data than online surveys?

How To Ask For Customer Feedback

Why would you want to ask for customer feedback?

You have delivered your best to your products and services. I also don’t doubt your in-depth knowledge, which makes you more knowledgeable about your products than anyone else.

Yet, do you know this in-depth knowledge is the ultimate blind-fold that makes you inefficient to improve?

Unless you live among the situations surrounded by critics that point out your shortcomings, you can’t even know your pitfalls, talking about improvement is far from reality. You don’t even realize the critical aspects that may help you advance from better to the best, or even fix your drawbacks.

This is what customer feedback does for you and your business.

Their knowledge may not be as deep as yours, but they will give you some practical insights into unthinkable ways to improve your products and services.

How To Use Customer Feedback In Compliance With GDPR

We’ve all met that person – the one who hogs the limelight, talks incessantly and blatantly disregards your answers.

Here’s a secret: No one likes that person.

But businesses often act in incredibly self centered ways. And then they can’t really understand why prospects and customers break the relationship and flee to greener pastures.

The antidote to this oversight is a habit of collecting customer feedback.

Feedback – digital or shared in person, opens up a two way conversation. A dialogue that equips you – the brand – to better serve your traffic and your prospects in the era of the Experience Economy.

But I know what you’re thinking.

Feedback covers a lot of ground.

It is personal.

It often involves Personally Identifiable Information (PII). And under the watchful eye of GDPR, isn’t customer feedback more of a hassle than a help?

Key Customer Satisfaction Metrics and How to Measure Them

Did you know 80 percent of companies believe they offer superior customer satisfaction, but only 8 percent of customers would rate the customer service they receive as superior?

Most companies aren’t providing the level of customer satisfaction their clients want. Even worse, most aren’t aware of it!

So, how do you know you’re offering the type of service your customers expect?

The first step is to determine what metrics matter and how you’re going to accurately track them. You don’t just come up with a customer satisfaction score.

Brush up on the types of customer satisfaction metrics and learn how your business can improve your customer service, build relationships, and decrease churn rate.

How The Ask Method Can Help 10X Your Marketing

Have you heard about “The Ask Method” by Ryan Levesque?

Ryan Levesque is the CEO of The ASK Method Company and author of the best selling book, ASK – as featured by Inc. Magazine as their #1 Marketing Book of the Year.

I have taken their Masterclass, and I’ve used Feedier to help me carry out what is learned in “The Ask Method”.

I had never done surveys before, as a marketing tool.

But here we are.

How did I do it?

I will show you how in this guide on how to use “The Ask Method” together with Feedier.

Learn From These Successful Loyalty Program Examples

The era of loyalty program began in the 70s with the concept of award-winning miles by airline companies. The early successful loyalty program example was the Frequent Flyer program from American Airlines.

Since then, more and more companies are implementing loyalty programs as a better connection between the company and the customer;

How To Increase Customer Satisfaction in SaaS + 16 Quotes From Experts

We collected and decided to share 16 customer satisfaction quotes and best practices on it for you to see.


Because, in 2019, customer satisfaction still continues to take over the business world and gain its momentum.

More and more people realize how important it is to maintain great relationships with their client base and learn from this experience.

The Results Of Our Customer Success Survey 2019

Customer success and the customer experience as a whole has come into focus over the last 5 years.

According to Totango, in 2018, 42% of customer success teams were around longer than 3 years. Compare that with 77% of teams less than 3 years in 2015.

This is obviously good news for consumers who increasingly expect more out of companies they patronize.

And trends continue to show more adoption of customer success teams and metrics across SaaS, professional services and other growth stage companies.

Net Promoter Score Survey Explained

We hear it all the time, the Net Promoter Score Survey.

“What is your NPS score?”

Yes, one of the driving factors of any business, no matter how large or small, is customer satisfaction.

If your customers aren’t satisfied with your product or service or with how you’ve helped them, they’re not going to want to come bad.

But the harm of bad customer service doesn’t end with losing one customer. If that customer posts about their experience or tells family and friends about it, you could lose a good number of potential customers.

Thanks to social media, it’s easier than ever for a bad review to quickly get passed around.

This makes it vital that you understand customer satisfaction and make it a priority.