So, you got it. Your customer has made a purchase. Read on to see why a post purchase survey will help separate your e-commerce business from your competitors.
First, you already know the first rule in business: “the customer is always right.”
As a business owner, it’s important to always stay in touch with your customers to know what they want, what they like and what they’d like to change.
You want to get positive feedback when it’s there.
Even more important, get negative feedback in order to improve and make sure your customers are happy, and that mistakes won’t repeat themselves unnecessarily.
As an online business owner that can be tough to come by, since your friction with the customer is slim to none.
You can get thousands of transactions every day without even speaking to a single customer. Does it mean you don’t have to listen to your customers?