Every day, people from all around the globe go online and visit websites. Websites owned by companies are routinely updated. This helps the companies maintain their positions as industry leaders. In addition, they make these websites as simple to use as possible. They ask clients for feedback through questionnaires or surveys that can be filled out right on their website.
NPS has been a business aim for some time, and measuring it is becoming more challenging. The fact is that it is difficult to hold a customer’s attention for the time necessary to respond to surveys.
Let’s quickly go over what NPS is:
The NPS, or Net Promoter Score, is a way to measure how loyal a customer is to a brand, product, or service of a company.
These days, NPS is a very important thing to measure. In this article, we’ll talk about why it’s important to hear from your users and when and how to measure their NPS.
Why is it important to hear about your users
The input and feedback of users is of the utmost importance. It helps businesses keep changing in many ways:
- Coming up with new ideas
- Putting changes into action
- Getting better at what they do
Users who regularly communicate their experiences may help firms better position themselves in the market and improve the research and development procedures they utilise to get the most favourable results possible.
When to measure your users’ NPS
From one side, measuring the users’ NPS is very important, but when to measure it?
The selection of a channel to send out NPS surveys may be a challenging and perplexing process.
The main things that affect the response rate are:
- The contact point or channel where the survey is done and
- The time of day when the survey is done.
No matter how well you construct your survey, it will be pointless if it is not sent to the appropriate respondents at the appropriate time.
When a customer has finished reading an article on your blog, made a purchase, or talked to your customer service, it’s a good time to look at their net promoter score (NPS). This is true for every step of the customer journey. These strategic moments may provide you with an accurate measurement of the NPS of your clients.
Now we will discover how to measure your users’ NPS
How to measure your users’ NPS
There are a variety of channels via which you are able to monitor the Net Promoter Score (NPS) of your users. The most common channels are kiosk, web, SMS, email, and QR code.
All of these approaches are standard for organisations, but they may be pricey for those who have a constrained budget yet want to make improvements to their company.
You can add a widget to your website that gives live results without any extra work. Widgets are usually free of charge.
All you have to do to use this method is customize your own widget based on the preferences of your company, and then embed the code into your website.
What is a Widget and how to use it
In concrete terms, a widget is an interactive thumbnail integrated into a website or an application. It allows you to display information from another application or website.
You are probably used to the widgets on your phone that tell you about the weather, your schedule, or other things.
Here, it is the same principle. However, your goal will not be to display the weather of the day, but your NPS survey.
Let’s say one of your new landing pages contains a new product or item, you can choose to trigger this NPS widget at that time. This allows to get live feedback on the factor and on your side you have a more successful NPS calculation.
Feedier already incorporates a widget module within its platform. However, we are developing a free and accessible tool to create your own widget easily.
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