Glossary of Feedback terms




Actions are what your participants will see once feedback has been completed. This is your way to engage your participants to be a part of another valuable activity and to keep them engaged for longer.

Add Actions:

A connector to integrate to third party softwares so you can be notified into you existing workflow.

Active form:

An active form in Feedier is a Feedback Form that the participants are able to answer to. However, when the form is paused, when clicking on its link your participants will be shown a message saying that the fom is closed which makes it impossible for them to give their Feedback.


Analytics are information resulting from the systematic analysis of data and responses. They are available on the Feedier Data Insights page or using another tool by exporting the data.


To analyze Feedback in Feedier is to examine the responses methodically and in detail, in order to interpret them and turn them into action. Every response can be assigned to a team member, they will automatically receive an email.

Anonymize responses:

To anonymize responses is to give privacy to answers by hiding all participant contact information such as Email Address/Context attributes for all Feedier cluster members. Very useful for internal Feedback, the trade-off is that you can no longer contact them and resolve any incident.


API stands for Application Programming Interface. It is a software intermediary that allows two applications to talk to each other. Feedier has a solid API that can be used to either synchronize data in your own tools or send automatic SMS or emails. APIs are most useful for integrations and tools like Zapier can help you build the integrations without writing your own API connectors.


Relates to Context Attributes.


Authentication is a form option available in the Advanced tab. Once enabled, the Feedback Form will be accessible only with a link containing a unique 4-character token available in the Dashboard.



The benchmark filters allow you to compare datasets in real-time and detect success factors at every level you want to measure. Benchmark can be set up using context attributes (demographic data), answers or forms.


Choice questions:

A question type that allows the participant to choose an option among many as an answer to the question. It is also possible to activate the multiple answers option which makes it possible for the respondent to pick more than one choice.


Clusters give your business the ability to group Feedback forms / users / segments by departments, regions or clients…


Community is a space to help individuals and groups collaborate, share, and use the Feedier platform to its full potential.

Completion time:

Completion time is the overall time that took the participant to answer your Feedback Form, whether they completed the form or not.

Conditional questions:

A conditional question will only be displayed if the conditions that you set up below are met. Otherwise, the proceeding question will be displayed instead.


With conditions the participants will only be shown the questions that are relevant to them. The conditions are configurable with the logical operators (Equals, Different than, Less or Greater than…).

Context attributes:

Context Attributes in Feedier represent data that is not answers, but rather attributes about the participants and the Feedback (Product ID, Region, Manager name, Building, Division, Location…)

Coupon reward:

The coupon is a type of reward that provides the participant with a voucher that they can redeem on the provided merchant, with a given value.

Custom fields:

The previous name of Context Attributes.

Custom privacy URL:

It is a URL covering the GDPR explanations.

Customer satisfaction:

It is a measure of how products and services supplied by a company meet or surpass customer expectation.

Custom domain:

This option allows you to use your own URL to access the form.



Feedbacks and statistics collected together for reference or analysis.

Data collection:

Data collection is the process of gathering and measuring insights.

Data exporting:

Data exporting in Feedier allows you to download the insights report in PDF or in Excel format.

Data insights:

Data Insights are a summary of all the Feedback data that you received. They are extended reporting tools that inculde pie charts, bar graphs, advanced filters, keyword managers and shareable Excel exports.

Date picker question:

The Date Picker question is a question type that allows the participant to select the time and the date of their choice as an answer.

Downloadable file reward:

The downloadable file is a reward type that gives you the ability to upload a valuable file that you want to give away to your participant.

Dropdown question:

The dropdown is a question type that allows the user to select one or multiple answers from a drop-down list.


Embedding code:

The embedding code makes it possible for you to insert your Feedback Form right into your website or app so your users won’t have to leave your platform.


To engage is to be proactive by doing the first step with your customers and reach out to them instead of waiting for them to come to you. In Feedier engagement is done by pushing actions.

Engagement board:

The engagement board gives you a global perspective of your activity in Feedier (the total responses, the number of active forms,segments..) along with your participants’ behaviour (the overall satisfaction ratio, the last 10 responses…)


An entry is a unique response that you receive from the respondent.

Event invitation reward:

The event invitation is a type of reward that allows you to give to the participant an exclusive event invitation with a specified location and time.

External link action:

The external link is a type of action that allows you to set up the label and the destination of a button that the participant will see at the end of the form. Here are a few examples: “Join our exclusive club”, “Visit our website”, “Like our Facebook page”…



Information or statements of opinion about something, such as a new product, that can tell you if it is successful or liked.

Feedback comments:

Feedback comments are private sections where you can communicate with your team and create discussions about the Feedback.

Feedback entries:

Feedback entries are individual responses of your feedback form.

Feedback loop:

It is the strategy that allows you to implement a constant product improvement workflow driven by the customers’ opinions and suggestions.


By using the Search Filters you will be able to segment the feedback received by time period, satisfaction ratio, completion time along with many other options.

Form builder:

Get your gamified form ready in just a few minutes with Feedier’s form builder where you can adapt the content, customize the design and easily share your Feedback form.

Form slug:

The slug is the unique part of the URL. Generated by default, it can be changed to explain the page’s content.


Feedback forms are an interactive and gamified survey alternative that allow you to collect feedback and get quality insights.



Gamification is adding game mechanics into Feedback forms in order to make them more interactive and fun to answer to. They are composed of interactive questions, attractive descriptions and rewards.

GDPR Checkbox:

The GDPR checkbox is what your participants will use to opt-in to your marketing, and space for you to add necessary information.

General report:

General reports are a summary of all Feedback data received.


Images question:

Images is a type of question that allows the user to choose an image option as an answer.


An insight is a clear and deep understanding of the participant’s behaviour and the received Feedback.


Integrations let you connect Feedier with external APIs to either synchronize data in other applications (ERP, CRM, dashboards…) or send automatic SMS and emails.


Keywords explorer:

The keywords explorer allows you to explore the answers especially the long text ones by simply typing the keyboard.


KPI or Key performance indicator is a type of performance measurement that evaluates the success of an organization. In Feedier, the ratings are used as KPIs to measure satisfaction.


Live journeys:

A collection of segmented User stories group into a Linear timeline.

Logo white buffer:

It’s an option that adds a white buffer to the long to make it stand out from the cover image.

Loyalty point reward:

This is a reward type that allows you to give away loyalty points of your own currency to your customer.


Mailing list action:

This is a type of action that allows you to add an option to ask the participant if they allow you to re-contact them for business or advertising purposes.

Message reward:

This is a reward type that makes it possible for you to send a message to the participant containing any kind of content like some instructions on how to get the reward.


Net promoter score (NPS):

NPS is an index that ranges from -100 to 100 and that gives you an idea about whether or not the customers are willing to recommend the company’s products or services to others. This allows you to measure your overall satisfaction and classify your participants in 3 categories: detractors, passives, and promoters.


Offline mode:

The Offline mode allows you to use your form completely Offline. The feedbacks are saved on the device and the app has a sync button to send them on the Feedier Dashboard.

Order question:

This is a question type that allows the participant to arrange a number of options in order of preference.


Owners are the users in charge of particular feedback responses.



The person answering the Feedback Form.

PDF report:

The PDF report is a downloadable report that delivers a global perspective of all the responses along with general statistics.


The preview mode allows you to open your form with a test link so you can try it out before sharing it without the data being recorded.


Pushes are campaigns that you can schedule to automatically send Feedback emails or SMS to your participants.



The questions part of the form is what allows you to collect the insights. They can be organized in sections and support logical conditions. You can choose from 12 different question types.

Question Section:

Sections allow you to organize the form by grouping the questions of your choice.


Rating slider question:

It is a question type that is visually similar to the Ratings but gives you more flexibility.

Ratings map:

The ratings map is a summary of all the ratings’ answers with the average ratings score.


Reports are a summary of all Feedback data received.


The person answering the Feedback Form.


The feedback given by the participant to a particular Feedback Form.


Rewards are a way to thank your participants for the time they’ve spent helping your organization. Rewards are optional but providing a reward will increase engagement, satisfaction, and brand awareness.

Reward distribution:

The rewards distribution can be set up by adding the number of rewards that you want to give away (it can also be unlimited) and the percentage of feedback givers you want to receive the reward to.


Roles allow you to define your team members’ activity in Feedier by choosing the admin, the user, the viewer and the restricted viewer.

Review action:

Participants will be prompted to review your product / service on a given rating platform that you define in the action’s option. A satisfied customer seeing this button at the right time will guarantee you a good rating.


Satisfaction ratio (SR):

A precise score given by measuring the participant’s rating behaviour and question insights.


The search button allows you to filter Feedback based on the categories of your choice.


Segments are dynamic lists of your responses based on filters. They can be exported, followed and shared.

Single response report:

For every Feedback received, Feedier provides you with a shareable individual report that contains specific data and analytics.

Slider question:

This is a question type that gives you a high flexibility in your scale.

Smiley question:

Allows the participant to choose an answer based on an emotional response.

Social action:

Participants will be given an option to engage with you on your social networks with a link that you have to add.

Station mode:

A question type that is perfect for Yes/No questions.


The status gives you an idea about the current status of a given Feeedback.

Switch question:

A question type that is perfect for Yes/No questions.



Feedier gives you the possibility to tag every single answer to group the similar responses.


Teams in Feedier are clusters.


Templates are ready-to-use and customizable Feedback Forms.

Testimonial action:

Participants will be asked to share their reviews and you can tell them where these will be featured.


Testimonials can be activated as an action at the end of your Feedback Form. They are short accounts of the participant’s feelings towards your brand.

Text box question:

It’s a question type that allows the user to answer with a text (verbatim).

Transitional screen question:

This gives you the possibilty to separate the questions or integrate a video into your Feedback Form.


Upload single-use coupon code reward:

This is a reward type that allows you to upload a csv containing a list of available coupons that will be distributed randomly and uniquely.


The user in Feedier is a role that allows the team member to create, read and update content associated with their teams. They cannot add new user, access the billing page, organization settings and create new teams.

User Story:

A specific sub set of data based on filters such as context, forms, answers, country etc).


Web widget:

The web widget makes it possible for you to receive feedback directly from any website/web application.


A webhook in web development is a method of augmenting the behavior of Feedier data with custom callbacks. These callbacks are defined by your team. Feedier fires webhooks when a feedback is received so the data can be used in your own applications.

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