The goal of this tutorial is to collect valuable Feedback for online webinars and workshops. Collecting insights on how to improve your events but also engage with your participants.
We will go through how to easily send a personalized feedback email to your participant 24 hours after they’ve attended your webinar.
The workflow is:
- The online event takes place
- Wait 24 hours
- Email is automatically sent
Step 1: Create your form
If you want to have a good response rate, then it’s important to create a form that is short and interactive.
The design of the form will help to add a fun touch to the form. Furthermore, make sure to add your company’s logo and brand’s colors in order to make the form look personalized.
Add rating questions to measure satisfaction metrics in your event, here are 3 examples:
- Sound/video quality
Rating questions are very important because they let you measure an accurate pulse of satisfaction in your events. The three defined are examples, change them but make sure you have less than 6. Otherwise, the participant will get bored right at the beginning. Which is no good.
Here comes the part where you get insights about how to improve your next event: the more in-depth questions.
As a rule of thumb:
- Use logic conditions to ask the right question to the right participant.
- Add text questions especially at the end of the form and make sure it is not required and can be skipped.
- Limit to 10 questions.
- Use GIFs and nice descriptions to make the question interactives and clear.
The four questions in this example are:
- What’s your general feeling on this webinar?
- Would you recommend it to a friend?
- What part was the most interesting?
- Did you find the final questions useful?
Lastly, we can add an action to our form, the goal of the action is to not lead the participant to a dead-end after the form is over. You can collect fresh testimonials from happy attendees for example.
Step 2: Prepare the recipients file
Now that our Feedback form is ready, the next step is to prepare our recipient file. The easiest way to do this is by preparing an email campaign.
The standard format is CSV. In this article, we will use Google Spreadsheet as it is free, easy to connect with other applications, and can be export to CSV format (and so does Microsoft Excel).
Create a new Google Spreadsheet and a column “email” (it must be named like this). You can also create other columns if you have more contextual information. These columns represent custom fields (Figure 4).
Context attributes in Feedier represent data that give extra information about the participant and Feedback. They bring context to your answers. They are also known as metadata (learn more).
They could be customer IDs, managers, company departments… They’re fully flexible. When added as new columns, they will automatically be attached to the Feedback and available for sorting and custom reporting: compare Feedback entries from the USA to Germany or get all entries for a given event or department.
After the columns are ready, it’s time to insert the rows, 1 row = 1 contact = 1 email. Most CRM or event management software lets you export a CSV so you can directly use the export.
Export any spreadsheets to a CSV file to make it readable on Feedier.
A note on automation. If you want to go one step further, it’s very easy to automatically update the Spreadsheet with Zapier (learn more about Zapier automation).
- Create a first Zap to connect your CRM or event management software (like Eventbrite) to Google Spreadsheet. The Zap will automatically create rows in the spreadsheet after you define a set of rules that match your objectives.
- Create a second Zap to connect Feedier to Google Spreadsheet. When a new row is added, Feedier will create a push Email automatically. You can then customize in Zapier and so skip the next part of this tutorial.
Step 3: Schedule the campaign
We have a form and a list of contacts properly formatted, the next step is to schedule our campaign. Easy!
When configuring the campaign and its content:
- Make sure the message is short and mention the average time for completing the form. The longer the message the less it will be read.
- If you added a reward, mention it in the email.
- You can inject context attributes to personalize the email content. Using the columns from the last image. In the following screenshot you can see a simple example with first_name.
Then, set the time: +24 hours after your event, set the subject, and make sure it’s a “One-time” campaign.
Finally, upload the .CSV file we created in step 2 of this article, preview it, and hit the “Schedule button”. Yay! You’re Done. ?
Step 4: Analyze the results
A couple of minutes after sending your email, you will start receiving your first Feedbacks. Wait 24 hours before doing your first analysis to make sure the data is as representative as possible.
This is just the beginning, when you collect your first answers, see the questions that were successful, and iterate for your next event.