Practical guide for survey incentives

What if I could improve my survey response rate by offering an incentive? ? 100% response rate would be splendid. As a rule of thumb, anything above 10% response rates will yield meaningful data. But, what if your customers are simply not committed to provide you feedback? That’s where an survey incentive comes in. 

The Reasons Why Your Feedback Surveys Are Bad

Most companies do feedback surveys that don’t give any actionable results. They do it the wrong way. As Jeff Bezos, once said:  “Your brand is what other people say about you when you’re not in the room.”  Customer feedback is at the center of every organisation, it is more important than ever before. However, few companies […]