Product adoption is one of the most important aspects of your customer success strategy. Yet, being responsible for the user adoption strategy is one, if not the most, toughest assignment you can have. Particularly in the SaaS world, where early users can jump from one product to another so easily and swiftly, we want to […]
With the power of data in our hands, most companies are leaning towards a data-driven approach. This means that A/B testing should be the main activity that drives decision-making. What is the most popular way to test in digital marketing, and how can you use it to drive better results in your campaigns?
Whether are you starting a new business or launching a new product, competitive research for the market and customers is a must. However, we found market research to be very time-consuming, overwhelming, and exhausting. That said, if we don’t do it, then there is a huge chance for failure. That is why we want to […]