How To Use Customer Feedback In Compliance With GDPR

We’ve all met that person – the one who hogs the limelight, talks incessantly and blatantly disregards your answers. Here’s a secret: No one likes that person. But businesses often act in incredibly self centered ways. And then they can’t really understand why prospects and customers break the relationship and flee to greener pastures. The […]

Net Promoter Score Survey Explained

We hear it all the time, the Net Promoter Score Survey. “What is your NPS score?” Yes, one of the driving factors of any business, no matter how large or small, is customer satisfaction. If your customers aren’t satisfied with your product or service or with how you’ve helped them, they’re not going to want […]

The Reasons Why Your Feedback Surveys Are Bad

Most companies do feedback surveys that don’t give any actionable results. They do it the wrong way. As Jeff Bezos, once said:  “Your brand is what other people say about you when you’re not in the room.”  Customer feedback is at the center of every organisation, it is more important than ever before. However, few companies […]