Mastering and increasing customer loyalty is a crucial component of business success. It is that X-factor that holds the power to convert one-time buyers into repeat customers. The only problem is that there are no shortcuts and easy ways to inspire loyalty. Constant sales pitches and blatant self-promotion can take you only so far. This […]
In a world of fierce competition, the ultimate difference between businesses that succeed and those that don’t is customer retention. The problem is that many companies drive customers away with poor customer retention initiatives or even a complete lack of a customer retention strategy. Taking into account that 80% of a company’s future revenue will […]
We’ve all met that person – the one who hogs the limelight, talks incessantly and blatantly disregards your answers. Here’s a secret: No one likes that person. But businesses often act in incredibly self centered ways. And then they can’t really understand why prospects and customers break the relationship and flee to greener pastures. The […]
Why would you create a customer-centric content marketing strategy? We are in a customer-centric market that demands we know and serve our customers better than the competition. And while of course, every company wants to provide a product or service that serves their customers well, an Econsultancy study found that “only one in three consumers […]
You’ve probably heard it all over the place – content is king. Getting content feedback is key to the success of your content marketing strategy. While it may sound like a cliché, it’s been proven time and time again: content can make your company grow and attract new users, increase your traffic and convert those […]
Product adoption is one of the most important aspects of your customer success strategy. Yet, being responsible for the user adoption strategy is one, if not the most, toughest assignment you can have. Particularly in the SaaS world, where early users can jump from one product to another so easily and swiftly, we want to […]
With the power of data in our hands, most companies are leaning towards a data-driven approach. This means that A/B testing should be the main activity that drives decision-making. What is the most popular way to test in digital marketing, and how can you use it to drive better results in your campaigns?
Whether are you starting a new business or launching a new product, competitive research for the market and customers is a must. If you don’t do any market research survey, then there is a huge chance for failure. Doing it can be very time-consuming, overwhelming, and exhausting. Which is why, today, we want to give […]