Four Strategies to Improve Customer Service

There’s nothing worse for a customer than being excited about a purchase, only to have spent their hard-earned money on a product or service that wasn’t what they were expecting.  The icing on this disappointing cake? A customer service experience that makes them feel like the business never cared about them at all, and feelings […]

9 Strategies to Improve Customer Experience

Customer experiences (CX) can make or mar your business. Bad CX can cost your brand billions and a reputation that is completely tarnished. Improved customer experience can make your business thrive. This emphasizes the growing relevance of positive and delightful customer experience for your business. Last time, when I used an organized cab service and […]

AmĂ©liorer l’ExpĂ©rience Client : le cas du paiement pour le e-commerce

Sur un site e-commerce, tout doit ĂŞtre pensĂ© autour de l’expĂ©rience client et l’amĂ©lioration de celle-ci, que ce soit la navigation, la politique de livraison ou encore le design de la page d’accueil. Or parmi ces nombreux Ă©lĂ©ments Ă  optimiser, une Ă©tape est souvent nĂ©gligĂ©e : celle du paiement. C’est pourtant l’une des plus importantes, […]

5 Ways B2B Companies Can Improve Customer Retention

In a world of fierce competition, the ultimate difference between businesses that succeed and those that don’t is customer retention. The problem is that many companies drive customers away with poor customer retention initiatives or even a complete lack of a customer retention strategy. Taking into account that 80% of a company’s future revenue will […]