Why would you want to ask for customer feedback? You have delivered your best to your products and services. I also don’t doubt your in-depth knowledge, which makes you more knowledgeable about your products than anyone else. Yet, do you know this in-depth knowledge is the ultimate blind-fold that makes you inefficient to improve? Unless […]
Did you know 80 percent of companies believe they offer superior customer satisfaction, but only 8 percent of customers would rate the customer service they receive as superior? Most companies aren’t providing the level of customer satisfaction their clients want. Even worse, most aren’t aware of it! So, how do you know you’re offering the […]
Customer success and the customer experience as a whole has come into focus over the last 5 years. According to Totango, in 2018, 42% of customer success teams were around longer than 3 years. Compare that with 77% of teams less than 3 years in 2015. This is obviously good news for consumers who increasingly […]
We hear it all the time that you need to get customer feedback. Yes. But how? How do you collect feedback? The value your company places on customer feedback is what will separate you from a good or great company. “Feedback is the Breakfast of Champions” – Ken Blanchard
Asking about the importance of customer feedback is like talking about toothbrush without toothpaste. Yes. Customer feedback is an important aspect of running a business that often gets overlooked. With a primary vision in focus, it is easy to stray away from aligning your product offering with what your customers truly want. Resulting in an offering […]
Why would you create a customer-centric content marketing strategy? We are in a customer-centric market that demands we know and serve our customers better than the competition. And while of course, every company wants to provide a product or service that serves their customers well, an Econsultancy study found that “only one in three consumers […]
“I want to be feedback-friendly. “Ah, feedback…” “If you can’t take it, you also shouldn’t give it.” So the famous adage goes. The problem is that, if no one ever gives criticism, we won’t advance as a species. Moreover, our businesses won’t progress.
Product adoption is one of the most important aspects of your customer success strategy. Yet, being responsible for the user adoption strategy is one, if not the most, toughest assignment you can have. Particularly in the SaaS world, where early users can jump from one product to another so easily and swiftly, we want to […]
Learn how you can create a closed customer feedback loop and leverage automation on all the way to get better understanding of your customers.