Whatever the reason, asking for feedback is a great way to improve. You’ve created a satisfaction survey, and now you’re asking yourself this question: “How do I ask for feedback by email?”.

When sending your satisfaction survey, your goal is to get the highest possible response rate. So let’s see step by step how to ask for feedback by email with some samples.

#1. The object of your email is the key to your open rate

The subject of the email is a crucial point to expect any kind of response.

Your end customers, whether they are customers, employees, suppliers, etc. are very much in demand by email. It is thus very important to stand out from the crowd.

The idea here is to customize the subject of your email. You can add variables such as the first name of the recipient or the name of their company for example. But be sure to keep the subject line short.

The recipients will be a little more likely to give feedback when they see that the email is personally addressed to them.

The other tip would be to add color to catch the end customer’s attention. How do you do that? By adding an emoji! They are very useful when your goal is to stand out to get more responses.

#2. Pay attention to the content of your email

If you want to ask for feedback by email, you also want the person who is going to receive the survey to read your content and then answer the form.

And you already guessed it, to make the recipient answer the questionnaire, you should not bore them with unnecessary information, some might thank you. Do not try to sell them anything or to tell them how your weekend went. Be clear, simple and succinct.

As with the subject of your email, the introduction is of great importance. It is once again, what allows you to keep their interest.

You should not be afraid to make them understand that their feedback is useful and that they can help you enhance their future experiences. You should then write one or two lines at the most so that they are more interested in your message.

The variables are not to be overlooked

The purpose is to ask for feedback from a professional, a candidate, an employee or other. You want to receive feedback from a specific person. So don’t skimp on customization in the content of your best email template.

Personalizing is as easy as 1-2-3! A simple field {name} at the top of the email is always a good way to start the exchange.

Why do you ask for feedback?

Sending a feedback request should not be done without context.

It is important to clarify the purpose of your email and to strengthen the relationship with your end customer. You must therefore seize the opportunity to prove that the customer is an actor in the success of your company. Thanks to their opinion, you will be able to improve the quality of your product, your service, or even your relationships within the company.

Your end customer will have every advantage to share their opinion with you, whether it is positive or negative.

#3. Reassuring your recipients

When you ask for feedback to improve your business, the satisfaction survey participant should know that to give feedback, it will take no more than 2 minutes of their time.

Go straight to the point by mentioning the average response time in your email. This is especially important if your form is quick. On Feedier, we recommend creating micro-surveys, i.e. they should not exceed 5 or 6 questions and use logical connectors.

In addition, don’t forget to thank the customer in advance for their response. It’ s an evident sign of courtesy, but it’s also a way to encourage him to share the quality of his experience, to start an exchange on a good basis.

A request, a Call to Action

You want feedback? Then ask for feedback. 

Don’t try to lead the customer down another path and risk them not responding to your survey. Give them the only opportunity to click on your button or link to the satisfaction form. 

Bonus: Don’t oversolicit the client

Show the customer that he is not forced to receive this kind of information. In the previous examples, you can observe that at the end of the email, there is a section where the customer can unsubscribe from the email campaign. 

Of course, the goal is not to make it easy to unsubscribe, but it’s part of the process, it’s about giving the customer the choice.

Last but not least, thanking the customer at the end of the survey is once again a key point in the whole process. The aim is not to receive a single lifetime feedback, but to measure their satisfaction all along their journey, point by point. You must ask them questions on a regular basis in order to avoid churn, and to continuously know their needs and impressions.

If you want the best tips for creating your satisfaction survey, we’ve written an article. Here is the link to the article right here: https://feedier.com/blog/survey-tools-all-you-need-to-know-ultimate-guide/

In addition, if you are interested in Feedier, we can discuss your needs together by booking a short discovery call.

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